Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)

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How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.)

Plenty of sound advice is given, though, and Whitman is likely right when he states that if you just follow these principles in your ads, you'll do better than if you hadn't... or, worse, if you had tried to be "clever" or funny in your ads. It seems much of the ad industry hasn't understood this, though -- I still see so many ads trying SO hard to be clever and funny, often inappropriately so. Many of these agencies should give themselves a "cleverectomy" and focus on clarity above all. A wise definition: "Advertising is business communication with the goal to increase sales by interesting people enough in a product or service that they ultimately trade their money for it." (p.184) If that results in a "boring" headline, so what? It'll likely convert better than the "clever" one. It's really not about being clever and/or funny, ad agencies. Now the question is that why are people doing so much shopping online? What are the reasons behind the sales which turn their users to buy? You might have heard that people are continuously searching for materials like videos, books, audio, and other materials to improve their writing. Haah! Drew Whitman lifts curtain on the most powerful techniques that have been bombarded on your psyche for just one purpose-Cashvertising” is a short but useful book in which Drew Eric Whitman uncovers the mysteries covering consumer behavior by providing insight into some basic psychological principles. All your customers care about is how your offering is going to change their life for the better. If they don’t see an immediate benefit that’s significant enough to make them read on, they’ll leave. So it pays to have the most persuasive part, which is the greatest perk, first. My biggest takeaway that I will remember forever is the understand of what people really want, which in this book is coined the “Life Force 8”.

Being credible is crucial in advertising. The transfer is a method that uses the authority of trusted institutions and people that promote your product, to increase consumer confidence in it. I don't give it a 5 out of 5 because I'm not experienced at all in advertising and didn't read any more books on the subject. But I don't have any other concrete reason. Dr. Direct knows his shit. period. And last, use powerful words in your headlines to catch people’s attention. Good examples include “how,” “new,” “free,” and “just released.” Lesson 3: Shorter articles don’t do as well as longer ones for drawing people in. As you have selected the primary and secondary points, Now in the next part, the author has elaborated that how to hit these selected pain points exceptionally well. Drew has mentioned over 17 principles to play with the minds of the people and make them crazy.How to Develop a Powerful Ad-Agency Mindset --What the pros know about consumer buying behavior and how you can use it to your advantage. I’ll teach you more about how to create powerfully effective moneymaking advertising than your competitors will know in their entire careers-guaranteed!” Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. I enjoyed Cashvertising but also think that some things have changed in the time since 2008 when Whitman wrote it. The mention of ads in a magazine, for example, feels a bit outdated. However, the principles around human nature and online content are timeless and give great tips we can use even today. Who would I recommend the Cashvertising summary to?

Of course, humans are complex and have more desires, but those are secondary like wishing to be clean, efficient, or wanting to cultivate their beauty and style. Cashvertising did exactly that, from the writing, to the theories, to the practical application, to the real-life statistics, and finally to seeing HOW and WHY they all work! Whether you’re a business owner, marketer, or simply interested in this marketing method, a Cashvertising PDF is a valuable resource for understanding and utilizing cash incentives in your advertising efforts. Drew Eric Whitman has taught consumer behavior and response for more than two decades. He has worked as a consultant for many large companies. “Cashvertising Summary” Changing people’s beliefs is difficult. So, take the easier route and work on reshuffling the importance of their existing views. In other words, try to strengthen the ideas that support them buying your product, and weakening those that don’t.I query some of the research presented in the book. Some of the research uses surveys, and as Gary Halbert says, people lie. Also wonder whether some of the stuff is out of date. My tablet is pretty high res. Is San serif still the best? Etc. I hope you have learned the concepts of copywriting and motivated enough to make huge money by applying Drew’s techniques. Cashvertising PDF This works for all kinds of people and products. If a person really wants to buy something, they’ll want as much of the specs as possible. And the better you provide this by really going deep on it, the better your chances of convincing them to buy.

Habla de conceptos de mercadotecnia para convencer a la gente de comprar productos: técnicas asociativas y disociativas, anunciar mejor las ventajas de un producto. Pone como ejemplos las campañas publicitarias de diversos productos para analizar cómo llegar a las mentes de les consumidorxs y persuadirles con textos e imágenes adecuadas para que compren. Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. This chapter is all about application using REAL, statistically tried and tested case-studies to apply immediately. While reading these, you start becoming aware of the methods being actively used on you as well. Very, very cool! Simply put, write an ad that appeals to the 5 senses. Better yet, if you can get a ‘sensationalized’ testimonial from a happy customer… you just scored BIG TIME!

Imagine you’re selling cat food, for example. Let’s say you’ve got a special mouse and cucumber smoothie to offer and you want to appeal to one of the LF8. Outline the tension, which will make the consumer think of their desire and make them act to fulfill it. You might try this by focusing on the owner’s devotion to protecting his pet.