Diana Johnson on Supply chain responds to government’s ‘simpler recycling’ proposal: ‘Well, I've got to say, the government's "simpler recycling"... ‘ Surfing played such a big role in the hard times in my life, so I just love knowing that by working with The Wave we can help give more people access to water who really need it and can benefit from it. It’s all about the chance to taste it, and the good impact it can have on your life. I think surfing has never had a bigger role to play. Surfing is just so relevant for blue health. So this is about allowing people - particularly disadvantaged young adults in Bristol - to access the things that we love and make us feel good. And it’s not just about surfing, and waves, but the behavioural and mental health change that being in or near the water can foster, overcoming fears and gaining confidence. After Clipper Teas I worked for Monster Energy for five years, but never felt good about the health of the products. Then I started my own drinking water company in 2014 driven by healthy living. I invested absolutely everything into it, but in 2018 I lost everything. It was a massively humbling moment in my life. It was kind of like being hit in the face by Mike Tyson. But even though life was broken financially, I realised that where I lived and what I could do with the family was so much more important. The fact that I could push my kids into waves and go to the beach and go fishing with them meant everything. And through that I started to feel rich in a different way. So despite it all going so wrong financially, I felt like I had done the right thing with life decisions. Then I got approached with the opportunity to take the lead at Feel Good Drinks and help fulfil its potential. What have been your aims at Feel Good Drinks?

Join The Wave, become part of our community and get access to exclusive benefits. It is free to join and accessible to anyone who has used our lake at least three times. The brief was to move Feel Good Drinks Co. on from its one-dimensional health message to a more holistic, wellbeing alternative. You can either stay at Durdle Door to experience the morning magic once more or drive just under an hour to your next destination, Seatown and stay at Golden Cap Holiday Park. Visit the Anchor Inn for an evening drink or take a picnic on the beach. Day 4 – Seatown and West Bay Activity lover: Rent a paddleboard from one of a number of water sports outlets on the beach. Don’t miss the Ammonite Pavement at the southwest end of town!

Activity lover: Adventure-seekers can head to Lulworth where Lulworth Outdoors offers activities such as coasteering and kayaking. Beach bum: Seatown’s long beach means that even in summer you’re sure to find somewhere peaceful to lay out a towel and relax. Happy hiker: On foot, Bolderwood to the west of Lyndhurst and Rhinefield to the southwest both have incredible ornamental drives that make for great walking; Rhinefield has some of the tallest trees in the New Forest, while Bolderwood features the 500-year-old Knightswood Oak, and Highland Water for a peaceful meander along the river. Both areas of woodland have an extensive trail system for walking.

Make surfing your next trip. The Wave is a unique environment and provides a special place for an education-led, active learning, adventure for young people over 6 years old. Whilst we have a strong focus on the climate, we continue to support community programs and we were excited in 2021 to announce our partnership with The Wave in Bristol. Feel Good is a supporting partner for the Waves of change program; where we help young people realise the benefits of the water and blue health. This program will grow in 2022 and we are aiming to run courses across 12 weeks throughout the year.Feel Good Drinks produce a sustainable, purpose-led range of fruitful sparkling waters made with 100% natural ingredients; created using no artificial flavours, added sugar or sweeteners and containing 15% real fruit juice. We are excited to see what the re-launched Feel Good brand delivers to our portfolio and the role it has to play in the future’ explains Andrew Milne, CEO, Nichols PLC The purpose-led brand is committed to making the world feel better one sip at a time. This has been brought to life via the inception of the ‘3% for People and Planet Fund’ – whereby Feel Good drinks will give 3% of sales to charities and non -profits that support personal and planetary wellbeing. I’m delighted how The Collaborators has helped us move Feel Good on. My vision was to have a brand with a greater sense of purpose. I wanted to be able to give consumers a better, more conscientious choice. The Collaborators have done just that. It’s great to finally get our message out there.” added General Manager of Feel Good, Ed Woolner.

Beach bum: Head down to pristine Sandbanks Beach, which has won the converted blue flag award for over 30 years in a row.Refuel: Visit Clavell’s in Kimmeridge for locally sourced “field to fork” food. Head to the pub at Worth Matravers to warm up by the fire or cool down in the garden, depending on the season! The Feel Good brand continues to encourage our consumers to recycle and we will continue to work with Every Can Counts at our events The Wave is close to junction 17 of the M5 motorway in South Gloucestershire, just 20 minutes from Bristol City Centre.

The Bristol-based agency has transformed the brand into one that “not only tastes good, but does good too.” We’ve been able to support the planting of over 8000 seagrass seeds since it’s inception, and supported Project Seagrass in creating Wales' first inland seagrass nursery 🌱 Feel Good aims to keep their mission upbeat and positive by helping people make time for the things in life that make them feel good, they call them Feel Good Moments. Whether that’s a walk in the park, a yoga session, paddle-boarding or talking to your neighbour, Feel Good wants to give people a better choice about themselves and the world they live in. They believe when you feel good, everything else will follow. Feel Good General Manager, Ed Woolner, explains; ‘ The launch of this new format will offer convenience for our shoppers, providing a middle ground between our current formats of one and twelve cans. We are very much aware of the growing demand for soft drinks, with low or no added sugar or sweeteners but also drinks that are created using natural ingredients and offer added health benefits so want to ensure that Feel Good Drinks is the go to choice in this category. With sustainability and the environment also being a core pillar of our brand our drink is a drink to ‘feel good’ about.’Add the gin and Feel Good Peach & Passionfruit Fruitful Sparkling Water to a glass with ice. Stir, garnish and enjoy!