The Guinness spin-off– which Diageolaunched in 2015 in a bid to cash in on the craft beer boom– has been delisted by its parent company and is set to disappear from supermarkets, pubs and bars. It will continue to be sold in Ireland, Northern Ireland and other markets. Hop House 13 is a much-loved beer and one of the most successful beer innovations in Ireland of the past six years from the brewers of Guinness,” he said. “Customers can be reassured that it will continue to be available across take-home trade outlets in Ireland” when pubs reopen. Charlie Taylor It had been “a difficult decision to make, but one that we believe is right for Guinness in the long term”, she added.

Look: Orange, yellow clear colour. Bubble going up. About haft finger of white heard. Nice retention on the glass Hop House 13 was developed as part of a bid to cash in on the growing demand for craft beer. The beer was created as part of Diageo’s “brewers’ project” at St James’s Gate in Dublin and took an almost immediate 3 per cent share of the market locally. It also performed well initially in Britain and became one of the top-selling beer brands there. The beer initially performed well and became one of the UK’s top-selling beer brands, buoyed by growing demand for posher brands and solid distribution in the mults. A Diageo spokesperson commented: “We have recently undertaken a review of our beer range and have taken the strategic decision to prioritise the main Guinness trademark in Great Britain and delist Hop House 13 lager. Hop House axed: 'a difficult decision to make, but one that we believe is right for Guinness in the long term,' a spokesperson told The Grocer

MyHome.ie (Opens in new window) • Top 1000 • The Gloss (Opens in new window) • Recruit Ireland (Opens in new window) • Irish Times Training (Opens in new window) The UK’s only retail and commercial drinks specialist. We’ve been selling wholesale winesfor over 40 years. As a country-wide business, we know your customers and what they drink better than anyone else. Pours a light bronze color, clear. Decent carbonation rising. Creamy white 1-finger head. Good head retention.

Hop House 13 Lager is not like every other lager. Made by the same people who brought Guinness to the world, this Irish delight is brewed with local barley, a cosmopolitan selection of hops from Australia and the USA, and the exact same yeast used for its darker, older sibling. Confirming the move, a Diageo spokeswoman said it had undertaken a review of its beer portfolio and “taken the strategic decision to prioritise the main Guinness trademark in Great Britain”. Jai Singh, of MJ’s Go Local in Sheffield, said of the decision: “Hop House 13 was a good product for customers to try if they’re used to lager but wanted to transition to craft beer. We’re surprised by Diageo’s decision to delist the line as it’s popular in our store, and there isn’t anything on the market that quite compares. Registered Office: 11 Angel Gate, 326 City Road, London, EC1V 2SD. Registered in England and Wales, No. 454555Hop House 13, a double-hopped lager brewed with barley, Guinness yeast, Australian Galaxy and Topaz hops, and American Mosaic hops was initially launched in Ireland in 2015 in a bid to cash in on the craft beer boom. Initially, the brand performed well and was soon also launched in other markets including the UK, where it became one of the fastest-growing beer brands. We have today been notified by Diageo that following a review of their beer portfolio, a decision has been taken to prioritise the main Guinness trademark in the UK and to delist Hop House 13 Lager. Guinness has said it has no plans to stop selling Hop House 13 in Ireland after the brand was last week discontinued in Britain.