Liquid Death is for everyone who appreciates a little rebellion with their hydration. Whether your customers are health-conscious, eco-conscious, or simply someone who enjoys a good laugh, Liquid Death has something to offer them. From children to the elderly, expectant mothers to designated drivers, these cans may resemble alcoholic beverages, but they contain nothing but water. Liquid Death is here to help quench thirst, regardless of who is drinking it. Not only is the brand a healthier option for customers, but it is ideal for the environmentally conscious who also support the brand’s death to plastic motto. Reiley, Laura (May 7, 2019). "These Aluminum Cans are Totally Metal: Liquid Death Sells Water to Punks who are Too Cool for Alcohol". The Washington Post. Archived from the original on November 8, 2020. Such is the level of devotion to Liquid Death, at least 250 fans are said to have tattoos of the brand’s logo. Liquid Death is sold at a premium Liquid Death calls their Mango Chainsaw mountain water the tallboys of flavoured sparkling water. Their sparkling canned water is armed with agave nectar and merciless flavour to help customers refresh their bodies and murder their thirst.

Liquid Death made canned water cool - Creative Review How Liquid Death made canned water cool - Creative Review

Where to Buy". Liquid Death. Archived from the original on December 5, 2021 . Retrieved December 5, 2021. Stanley, T. L. (February 14, 2022). "Liquid Death Scored With Its Ad Starring Hard-Partying Kids". AdWeek. Archived from the original on March 11, 2022 . Retrieved March 8, 2022.

Welcome to the world of Liquid Death, the American drinks brand that brings a refreshing twist to the beverage industry. But don't let their alternative branding fool you – behind the humour lies a commitment to quality and sustainability. With a tongue-in-cheek approach, Liquid Death aims to murder thirst while championing healthier drinks and combating plastic waste. More scrutiny of its sustainability credentials – one of the brand’s slogans is “death to plastic” – as it grows is also inevitable. Founder and CEO Mike Cessario lives and breathes marketing. Prior to having the idea for Liquid Death in 2017, he made his way working on campaigns for the likes of Netflix, Nike, Toyota and Nestlé.

Liquid Death (Our honest review) | You Well Liquid Death (Our honest review) | You Well

It’s a well-trodden path, one that the likes of Logan Paul and KSI’s Prime and, more recently, Jimmy Donaldson, aka MrBeast,have pursued. Why can’t a water brand have a heavy metal aesthetic, or the tagline ‘murder your thirst’? Asking heretical questions that challenge everything we assume and accept about a category can help a brand reach new creative heights. Liquid Death Mango Chainsaw is a premium mango-flavoured sparkling water that is lightly sweetened and refreshing.Liquid Death Mountain Water is where purity meets edginess. Sourced from pristine mountains, this water is as crisp and refreshing as it gets. Coming in 500ml cans, it's the perfect on-the-go thirst quencher for those seeking convenience without compromising on quality. Not only are the aluminium cans large enough to quench any thirst, but they are infinitely recyclable and central to the brand's mission to end plastic waste.

Liquid Death | Wholesale | Hancocks Liquid Death | Wholesale | Hancocks

We probably wouldn’t jump into the energy drink category with products that have something like 300mg of caffeine in them,” Cessario told The Grocer. “And we probably would never get into alcohol as a brand. Our focus is on better for you and healthy beverages.” However, it’s not just enough to have a visually striking product to entice consumption. A new fmcg company needs to build its brand and give people a reason to choose the product – this is where advertising enters the equation.While other water brands are talking aboutbabbling brooksand health benefits, Liquid Death instead focuseson creating laugh-out-loud branded contentto increase its fandom, encourage sales, compete with the bigger budgets of its competitorsand ‘win the internet’. All opinion expressed is author's own, does not constitute dietary advice or official recommendation, and is entirely subjective. Across the pond, Liquid Death has made waves with its no-nonsense approach, obnoxious-yet-humorous marketing campaigns and no-holds-barred artwork and branding. They have a huge social media following that is driving their fast-growing popularity here in the UK. A trending drink that is on the radar of more and more customers, Liquid Death is a brand that will become a talking point in store – for all the right reasons.All this has enabled Liquid Death to persuade shoppers to part with sums rarely heard of for what is essentially canned water. Liquid Death currently boasts a nine-strong range in the States across flavoured mineral water, sparkling flavoured water and iced tea. The drink is sold in a 16.9USfloz (500ml) "tallboy" drink can. [3] Its water was sourced from the Austrian Alps, [4] where it was also canned. [5] It was canned by the Austrian beverage company Starzinger in the Upper Austrian town of Frankenmarkt (altitude 1,759 ft). [6] [7] In 2020, the brand introduced a sparkling water variety. [8] Its manufacturer is Supplying Demand, Inc. [9] In addition to the original sparkling water, Liquid Death also introduced four flavored carbonated beverages including Mango Chainsaw, Severed Lime, Convicted Melon, and Berry It Alive. [10] Unlike their unflavored seltzer these flavored carbonated beverages ("sparkling waters") are actually akin to all-natural, low-calorie sodas as they not only contained added natural flavorings/extracts but also acidulants and some added sugar (from agave nectar) as well. The sugar sparkling waters have each around 20 calories. In March 2023, the company announced sale of three tea flavors: Armless Palmer, Grim Leafer, and Rest in Peach, which contain agave nectar and 30mg of caffeine. [11] Asked if this meant Liquid Death could look to shift production to the UK in the future, Cessario said: “One hundred per cent. And that really is our long-term vision. As Mike Cessario, the CEO and founder of Liquid Death,toldme: “Why does health food always have to be so quiet and responsible? How come all ofthis sh*t that’s terrible for you is allowed to have all the fun and explosions?”

Liquid Death | Murder Your Thirst Liquid Death | Murder Your Thirst

Holtz, Steve (August 19, 2020). "7-Eleven Gives 25 Small Brands a Test Run". CSP. Archived from the original on November 30, 2020. a b Loizos, Connie (January 24, 2019). "A Brand Called Liquid Death Wants to Sell Mountain Water to the Cool Kids". Tech Crunch. Archived from the original on March 3, 2020. It subsequently moved US sourcing to Virginia after discovering a spring with “almost identical water quality” to the one in Austria.Basic Word Search". United States Patent and Trademark Office. Note: Perform a "Basic Word Search" for the term "Liquid Death", and select serial number "87518674" from the results. Mamo, Heran (November 18, 2020). "Alkaline Trio & Rise Against Members Help Liquid Death Water Turn Hate Tweets into a Punk Album". Billboard. Archived from the original on January 20, 2021. Liquid Death is not sold inUK supermarkets (yet), but even thoughit’s not on the shelves of Sainsbury’s or Tesco, British brands would do well topay attention to this premium water brand that doesn’t play by the rules.