I advised a family company on the sale (in a company structure) on the sale of a shopping centre. The client from whom I took instructions over a four year period is now 101 years old. Alcone Company. This blog contains original content and may not be reproduced or reposted, whole or in part, without permission. Mark has considerable experience in all areas of Legal Expenses with particular expertise in Judicial Accounts and Private Business Accounts. On the contrary, the man who created it seems to have been largely forgotten along the way as the man and the product became synonymous. When Alcone Company acquired Mark Traynor Beauty in late 2017 after a long business partnership and friendship, we committed not only to serve its loyal customers but to continue the legacy of the brand, which also means sharing his story with you. IN THE BEGINNING At the Face Gym, Mark Traynor likes his clients to use the band when carrying out facial exercises–exaggerated yawns, scowls, high oh’s of surprise and many others–all to keep the face in better shape.”

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Mark's Judicial accounting experience includes Sheriff Court, Court of Session and House of Lords Accounts. Mark Traynor decided that a rain-washed flower face was the most romantic one to express Spring. Here’s how he sees it: To the pinked cheek glow, he adds eyes that are softly shadowed… the lips blooming with new warm shades but cool with frosting–and gleamed with a bit of gold.Eyes like Flowers are really round for Spring–upper and lower lashes accented at the center rather than the ends. Traynor paints on the lower lashes–cut the upper short on the sides. The shadow for daytime is Pastel Blue and Purring Pink, and Charcoal or Midnight Blue Liner outline the entire eye. ‘Why not,’ suggests Traynor, ‘combine Celery and Lilac Shadows for the softest look.’ …. And he’s pushing the idea of Gold or Silver Shadow to highlight– while lids are contoured with Navy.” This is a blog by Alcone Company where we celebrate the world of professional makeup. From its fascinating history to our creative and talented artist community to information about products we love, you’ll find it here in The Alcone Archives. Search for: After completing his education, his first noted career highlight was landing a job as a stylist at the upscale and very prestigious Charles of the Ritz salon. While there, he began experimenting and creating new and unique hairstyles that helped his loyal clientele grow. He eventually opened his own salon, Coiffures by Mark, and by my guesstimation this would be the late ‘40s or early ‘50s. According to an article entitled Mark Traynor: A Legend in Aesthetics , Mark held court quite fabulously in what could be described as an extremely colorful scene: Mark Traynor finally hit “product gold” when he introduced his most successful products which are still offered today. The Temporary Face Lift, or Traynor Lift, was launched in late 1969, followed later by the Isometric Beauty Band. This face-lifting headband could also be used to do facial exercises, something Mark strongly believed was part of an effective beauty regimen. Harper’s Bazaar featured this product and Mark’s Face Gym on West 54th Street in their 1972 July issue: Alcone Company began selling Mark Traynor’s products in 1988. He would make personal sales calls to Vincent Mallardi who recalls him as a “curious, happy person” who radiated positive energy and was always in a good mood:

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After L’Oreal, Mark moved on to become Coty’s Makeup Consultant. There he helped design the first complete collection of color cosmetics, The Originals, to which he brought his concepts for glowing skin, jeweled eyelashes, and face and body painting. In this excerpt from an issue of WWD from late 1967, Mark shared his vision for Coty’s Spring ‘68 look:

Author’s note: Researching Mark Traynor’s career has been a project fueled by passion and the delight of continuous discovery; however, through this process, I learned that it’s very difficult to piece together the details of someone’s life when they’re no longer here to tell their story. Any inaccuracies are unintentional and are due to limited resource availability. If anyone reading this has information or would like to share memories or their first-hand experiences with Mark Traynor, please feel free to comment. I’d love to hear from you! I advised the British Film Institute in relation to its entire property portfolio Most recently in connection with the refurbishment of the riverfront entrance and restaurant at BFI Southbank.