After Shin Ramyun was introduced, Nongshim's market share hit 46.3% in 1987, and exceeded 50% for the first time in 1988 (53.8%). [4] With the market share of over 20% just by itself, Shin Ramyun is a leading brand of the instant noodles in Korea. a b c d Herald, The Korea (12 April 2016). "Nongshim Japan's sales rise 22.6% in Q1". www.koreaherald.com . Retrieved 9 June 2016. In China, Nongshim uses a slogan: 사나이라면 매운맛을 먹을 줄 알아야지 (Traditional Chinese: 吃不了辣味非好漢; Translation: (He who cannot handle spice is not a true man). [15] This slogan is from a famous phrase in China “不到長城非好漢 (He who has never been to the Great Wall is not a true man)” by Mao Zedong. [15] Nongshim has many jingles for their products. Adding a simple yet catchy jingle at the end of their commercials is one of Nongshim’s important marketing strategies. [11] They are easy to remember, and most people in South Korea are aware of them. [14] Marketing in China [ edit ] a b 무단전재, Ⓒ 종합 경제정보 미디어 이데일리-상업적; 금지, 재배포 (15 February 2016). " '신라면의 힘'..출시 30년, 매출 10조원 돌파". edaily . Retrieved 8 June 2016.

The current logo was published in 1991, which took a form of a seed. [5] In 2003, the business switched to a holding company system and became a subsidiary of Nongshim Holdings. Soon Noodle Soup is vegan Korean ramen that has the same delicious noodle soup taste inspired by Shin Ramen, but with a milder flavor created from the savory vegetable ingredients. Soon is the Korean word for mild and that is why the Korean word Soon is used for this ramen. Think of this as a milder, vegan version of Shin Ramen. This ramen is for those who want to eat healthy vegetarian ramen! Herald, The Korea (27 April 2015). "Nongshim launches 'Jjawang' noodles". www.koreaherald.com . Retrieved 23 June 2016.a b "농심차이나 상반기 실적 40%↑". www.inu.ac.kr (in Korean). 8 July 2014. Archived from the original on 23 June 2023 . Retrieved 23 June 2023. Definitive Guide Series – Maruchan Ramen Noodle Soup Samyang Buldak * Nongshim Shin Ramyun * Indomie Mi Goreng UPDATE 3/15/2023 – Added Shin Vegan cup UPDATE 3/12/2023 – Added section referring to new Shin Gold and Shin Green US variants. Korean ramen can be customized with a variety of toppings to enhance the overall taste and texture. Common toppings include sliced green onions, bean sprouts, seaweed, boiled eggs, kimchi, sliced meat (such as pork or beef), fish cakes, and other vegetables. These toppings add depth, color, and additional flavors to the dish.

Nongshim USA:: Our Products". Nongshim. Archived from the original on 24 April 2014 . Retrieved 25 April 2014. fv1news (1 May 2013), 辛ラーメン修正, archived from the original on 17 December 2021 , retrieved 9 June 2016 Tom Ford (11 January 2014), 신라면 박지성편 2009, archived from the original on 8 September 2023 , retrieved 8 June 2016Nongshim Co., Ltd. ( Korean: 농심; Hanja: 農心; RR: Nongsim; lit.Farmer's Mind) is a South Korean multinational food and beverage company headquartered in Seoul, South Korea. Nongshim was founded in 1965 under the name Lotte Food Industrial Company. The name was changed to Nongshim in 1978. [4] a b "[제 2의 주식, 라면]세계가 먹는 바로 그 매운맛, 辛라면 변신하다". news.donga.com. 22 September 2014 . Retrieved 8 June 2016.

Hanyoo Park is a content creator for Best of Korea. She was born in Seoul, Korea, and currently lives and works in Manhattan. She is a mom to a middle schooler and a proud maximalist who loves everything about life.As part of the marketing strategies, Nongshim uses "사나이 울리는 신라면" (romanization: Sanai Ullineun Shin Ramyun; translation: "Shin Ramyun can make a man cry" [10]). The word sanai (Hangul: 사나이) is used to describe the man while emphasizing the masculinity. [11] What, you don’t like ice cream? This was released by yours truly for Halloween 2022 – whole milk, sugar, heavy cream, vanilla, seasoning sachets from two Shin red cups, all the dehydrated vegetables from those cups, and a little smattering of the noodles in there. Was it truly wonderful? Watch the video to find out! What’s in a name? Shin is derived from the Chinese character 辛 which means spicy. The name of the founder of Nongshim’s last name is Shin as well. Timeline Korean ramen has also inspired various creative and fusion recipes. Some people add cheese, butter, or other ingredients to enhance the flavor or create a unique twist. Ramen is sometimes used as an ingredient in other dishes, such as stir-fried ramen or ramen-based stews like Budae Jjigae.