Onga Stew: For delicious, colour-rich Jollof rice and stews. Available in 6g, 10g and 60g sachets, and 3kg tubs. Offers convenience. Just sprinkle the amount you need over the food during cooking and stir up the great Onga taste! To sell a new value-creation for consumers and still retain its powder market dominance, Onubogu said: “Onga in cubes is a completely different formulation from the existing Onga powder because we did a complete reformulation from scratch, paying particular attention to what the consumers want in an ideal brand of seasoning cube.” Made from the finest herbs and spices, Onga seasoning powder is guaranteed to add great taste and aroma to any meal.

Onga Nigeria Products Onga Nigeria Products

With the cube seasoning market growing daily, Promasidor took a bold step to bid for market share by creating the cube form of its Onga seasoning powder. The King of Dagbon was honored, along with Zaa Multimedia and MASLOC CEOs, for their invaluable contributions to the Kingdom.The project under the Onga Impacting Lives Campaign in partnership with the Dalhu Green Foundation is an eco-friendly initiative by Promasidor Ghana and other global organizations to reclaim and restore the lost forest and vegetation cover, and equally contribute to the fight against climate change. With the buoyant cube seasoning market expanding yearly, Promasidor has taken a bold step to dare dominant brands from the staple of leading companies by creating the cube form from its Ongaseasoning powder. Early this year, when Promasidor launched the product, its Executive Director, Commercial, Mr. Kachi Onubogu, said: “After almost two years of insightful and innovative work by the Promasidor team, I am happy to welcome Onga Cube into the Promasidor Nigeria family of brands.” A shop owner, Mrs. Roseline Nnaji, at the Amukoko Oja market in Amukoko, Ajeromi Ifelodu Local government, Lagos said: “This Xmas I was surprised that majority of my customers opted for the new brands”. She, however, stated that the Knorr and magi cube brands are still no pushover in the market, despite the stiff competition from the new entrants. Nestle’s, Business Manager, Culinary, Guy Kellaway, said: “MAGGI, Nigeria’s leading cooking brand, is synonymous with good food. Good food means great memories, and of course, great stories, which is why we are creating and capturing good food-moments-the essence of the Maggi Brand. It was for this reason that Maggi was able to associate strongly with Nokia for this event.”

Onga Ghana Products Onga Ghana Products

Vanguard Companies & Markets (C&M) findings show that food spices have become extremely popular, especially as the gourmet food trend continues to expand across the nation. Abiodun Ayodeji further urged the public to plant and nurture trees in their homes and communities to protect the environment.Another shop owner in the same market, who simply gave her name as Mama Ada said: “The rate at which these new products are coming into the market is giving the big brands a course to re-strategise to remain relevant in the market. This festive period customers were going for the new brands because they are cheaper.” The Onga Impacting Lives Campaign further donated a poly tank and some products of Promasidor Ghana to the Tolon district hospital. Prior to joining Nairametrics had stinct in Project management, Telecommunications among others. Also training in Consulting and Investment banking from Edubridge Academy.

Onga Ghana marks 10 years Anniversary – Zaa Radio 99.3 FM Onga Ghana marks 10 years Anniversary – Zaa Radio 99.3 FM

With the cube seasoning market growing daily, Promasidor has taken a bold step to dare dominant brands by creating the cube form of its Onga seasoning powder. The race for leadership in recent times has become stiffer among brands and every brand is tightening its belt to avoid a slide in market share with the entry of Onga cube. From my observation, “it would be difficult for the new brands to push them out of the market because some of these new products do not have the financial enablement, however, there are some with the financial might, but it will not be an easy task.”The two major brands in the food seasoning market in Nigeria today are Maggi and Knorr. Even with the introduction of new seasonings into the market, these two brands have continuously battled for the No.1 spot in Nigeria’s food seasoning market. Onga is arguably the number one in the seasoning powder segment and it was introduced in 2004. The big players (and smaller brands) have launched variants of their brands, attesting to the fact that Promasidor did the right thing by pioneering the powdered segment of the seasoning market in Nigeria. However, they have hardly made any success in that category. On this week’s edition of product review, a weekly analysis where Nairametrics features products contending for leadership and prominence in Nigeria’s consumer market, we bring to you the various seasoning brands and how these brands are competing for profitability in the market space. Brands in the Nigerian market