Tango Dark Berry Sugar Free – 330ml Cans (Pack of 24)

Product Information

We are big on personality, but even bigger on flavour, but don't take our word for it. You be the judge!

VCCP is an international integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels. I tend to drink about 12 cans a week of tango sugar free and it really has helped me quit my full on auger coke addiction and my teeth and skin feel so much better for doing so. Expect your taste buds to explode with our delicious flavour range, enjoy the taste of Original orange flavour or try our fruity sugar free flavours: Tango Orange, Tango Strawberry & Watermelon & Tango Dark Berry. The iconic brand is on a mission to continue to increase its market share and introduce a younger generation to the delicious taste of Tango. Breaking the pre-existing category norms of the soft drinks market, Tango taps into its heritage distinct position of being bold, pushing boundaries and behaving mischievously, all while retaining its classic British humour roots.The fruity drink is on a mission to appeal to a new audience, re-establishing itself in youth culture. With a distinct nod to its unique and colourful brand heritage, this latest campaign will look to recruit greater numbers of Gen Z customers whilst retaining Tango’s distinctive brand identity. The Dark Berry launch will be supported with a digital and in store activation to drive trial and awareness. From May the brand will also feature on TV, BVOD and Digital, featuring the return of the Tanguru.

So open that ring pull or twist that cap and unleash that burst of tangy refreshment because it's time to escape the serious. It's time to Tango Bust’ marks VCCP’s second campaign for the Britvic- owned brand, following on from 2019’s award-winning ‘Tanguru’ creative. This campaign marks the first step into a new, long term brand platform that dramatises Tango’s dangerously potent flavour and will be brought to life by an integrated agency team comprised of VCCP, Girl&Bear (content creation studio), Infused (Britvic’s in-house social team), Whalar (content creators) Cirkle (PR), MSix (Media) and Bloom (Visual Identity). Featuring the popular Dark Berry Sugar Free flavour – the new campaign continues promoting healthier consumer choices as part of Britvic’s Healthier People sustainability strategy.Iconic soft drink Tango has returned to TV screens with a new multi-million pound integrated campaign focused on its ‘dangerously potent flavour’. Amy Deedman, Corporate Communications Advisor at Britvic at [email protected], +447761 757524.