This is a straightforward idea that if you are faced with a situation, you can react in one of the four ways to deal with it. When most people (including managers) fail to hit their targets, they respond by lowering the targets rather than increasing their activity. Instead, great managers will push themselves and their people to produce more at the risk of coming up short rather than targeting less. People optimistically overestimate how well things will go and then underestimate how much energy and effort it will take just to push things through.”

Interesting trend: when people and businesses cut spending and focus on saving, they almost always save their energy, effort, and creativity as well. It is as if the mindset of dialing down spending naturally dials down activity in other areas.

One of the greatest turning points in my life occurred when I stopped casually waiting for success and instead started to approach it as a duty, obligation, and responsibility,” Cardone writes.

Another thing Grant sees that most people don’t is an extra degree of action. Here are the three everyone knows, we all spend most of our time in one of them: Commit first-figure out later. This reminds me of the Martin Luther King quote, “Faith is taking the first step even when you don't see the whole staircase.”

Zero to One by Peter Thiel: In Zero to One , Peter Thiel writes that there are seven questions that a startup must answer and one of the questions is an engineering one, which is, “Is what you are offering 10 times better than what’s available?” I think that if you are offering a service, and you do what others are not willing to do, such as work consistently and persistently, at 10 times the level of others, you will likely offer a service that’s ten times better. ( Avil's Review of Zero to One) Are you an entrepreneur or small business owner, who is looking to accelerate his business? If you have ever asked yourself, or wondered, how to grow my business fast, then The 10X Rule by Grant Cardone is for you! If you're not an entrepreneur, or a small business owner, The 10X Rule by Grant Cardone will help you as well. By amplifying your goals 10X, you'll place yourself in the discomfort zone where genius happens. This article is also appropriate for millennials. Now that we're experiencing a global pandemic many have to pivot their business and career. Understanding the 10x rule you to accelerate the process. Follow the 10 X Rule, take every opportunity that comes your way, and deliver at massive levels of action. Making massive action a habit will help you harness the power of habit to break you through obscurity, provide more value, and generate success. Chapter 8 – Average Is a Failing Formula Related Books: If You’re Not First, You’re Last, The Compound Effect, The 4-Hour Workweek, The One Thing, Relentless You are setting your goals for yourself, not for someone else. It’s about YOU and what you WANT to ACHIEVE.

Don’t worry about time management or balance. Instead, focus on abundance. Don’t think either/or. Instead, think all/everything. Success has nothing to do with economics, education, or demographics. Success depends on how you approach things in life. Successful people simply think and act differently compared to other people. Any goal you set is going to be difficult to achieve, so why not set them higher from the beginning? To see this fact in reality, watch the kids. Whenever they face a challenge, they put in whatever they have; They do not stop to calculate or save their abilities, so they are happy. And successful people also adopt this habit, so they are successful.This is the focus of the 10X Rule: You must set targets that are 10 times what you think you want and then do 10 times what you think it will take to accomplish those targets.”