The Diary of a CEO: The 33 Laws of Business and Life

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When you think about the story you’re going to tell, focus on your most indifferent customer. If you can capture their attention, getting everyone else will be easier. We are distracted easily, and our attention spans are decreasing steadily. This is why the first five seconds are so important. Pillar III: The Philosophy Law 19: You Must Sweat the Small Stuff Weaving the latest research, his own experiences, and captivating stories, Steven guides readers to redefine success and achieve their potential. This is a must-read for anyone dreaming of doing something audacious. * Jay Shetty, author of Think Like a Monk * When you tell a story to people, the first five seconds are important. You must captivate and surprise people through your stories. The first five seconds of your story represent “the hook” and it must be clear, compelling, and promising. If you can’t do this, people will tune out. The most common mistake is to introduce yourself or overexplain. A lot of people ignore the kaizen philosophy because they think that small things will never have an impact. Regardless of how easy some things can be, they can also be easy to ignore which is exactly what a lot of people do. Not doing something seems inconsequential, but this compounds over time and the results can lead to disaster. Develop a contingency plan: Once you’ve identified the potential challenges, you come up with strategies to avoid the dangers ahead.

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Pillar III: The Philosophy– The philosophy includes your beliefs, values, or principles that guide you in life. There is a new breed of CEO taking over the business world. The blustery, chest beating CEOs who act like they make no mistakes are being replaced by CEOs who talk about their feelings, lead with curiosity and are willing to work on themselves...and Steven Bartlett is leading the revolution! The Diary Of A CEO is an essential companion for any leader who wants to take themselves on and lead us into the next generation. * Simon Sinek, Optimist and New York Times bestselling author of Start with Why and The Infinite Game * Bartlett shares a “three bars” framework. For every employee, he asks: If everyone on your team had the same values, attitude, and talent, would the standards be raised, maintained, or lowered? Bar lowerers must be fired, bar raisers need to be promoted, and bar maintainers need to be trained. Law 31: Leverage the power of progress

They are rooted in psychology and behavioral science, are based on the wisdom of tens of thousands of people I've surveyed across every continent and age group, and of course, drawn from the conversations I've had on my chart-topping podcast with the world's most successful people. Cults manipulate their members through a leader who won’t let them think by themselves. Companies, on the other hand, need employees who think independently. If you build a company that’s committed to a series of values, you get the best of both worlds: People are devoted to a common cause, but they also think by themselves.

The Diary of a CEO by Steven Bartlett: 9780593715833

Sometimes the biggest cost isn’t implementing something new and failing, it’s missing a big opportunity. Most ideas that fail are reversible and inexpensive. When it comes to making decisions, having 51 percent certainty should be enough to go ahead. Big decisions are rarely a matter of having 100 percent certainty. Perfect decisions only exist in hindsight. Indecision costs you one of your most expensive resources, time. To go around the habituation filter, be specific and thought-provoking. Don’t follow the same tactics that everyone else is using. Be different. Also, don’t repeat things to make an impression because this will lead to a semantic situation and words will lose their meaning. If you want to make an impression, be polarizing. Whatever you do though, don’t become wallpaper. Law 12: You Must Piss People OffLeaning out refers to a phenomenon where you ignore situations that may be beneficial to you. This is refusing to accept new information and it stems from something called cognitive dissonance. The psychological phenomenon describes the clash that happens between your thoughts and your actions. When this happens, you have two options: you either give up or you justify your behavior.

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It's about time that we read about success in our modern world as seen by one who's navigated the path to success like no other. Intelligent, insightful, and real. I am humbled by how much I learned from Steven's work. * Mo Gawdat * Pressure is something you earn and a privilege you can have. To be clear, pressure is an external force, and as such, it’s outside of your control. Pressure is often hard and unenjoyable, but also has the potential to turn you into a better version of yourself. Pressure often leads to stress, but since pressure is external, how you interpret it makes a big difference. If you experience a lot of stress but don’t see it as harmful, you can lessen its effects.In his seminal book, The Power of Habit, Charles Duhigg introduced the idea of habit loops. A habit loop has three main elements. The cue is the trigger that leads to an act or conduct. The routine is the behavior itself. Finally, the reward is the result of performing said action. Instead of fighting a habit, replace a harmful reward with something less harmful. Sometimes it’s easier to continue on the path you’re going on right now, even if it leads to mediocrity. The alternative is to correct the course now without seeing improvements for a long time. Eventually, though, you’ll start reaping rewards you never thought possible. The Moral Maze is to be commended for keeping its cool. This was a topic that it could not dodge, even though the tools at its disposal are — at this stage in the narrative of the conflict — wholly inadequate. Indeed, on one thing all seemed to agree: that enemies are constructed rather than inevitable. But, it turns out, this platitude gets us not very far at all.

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Self-serving bias: This is the belief that our success or failure happens because of our skill and effort. Assuming that your idea might fail forces you to confront the fact that you’re not as good as you think in certain areas. Also, you might ignore external factors that have nothing to do with you. At the very heart of all the success and failure I've been exposed to - both my own entrepreneurial journey and through the thousands of interviews I've conducted on my podcast - are a set of principles that can stand the test of time, apply to any industry, and be used by anyone who is search of building something great or becoming someone great. I've given this one four stars but could easily have been 3 stars. Overall, I enjoyed reading the book. It's well written and well organised, and if you're a fan of the Diary of a CEO podcast, then the themes will feel familiar. Seek the truth: This step usually involves listening and it’s often harder than it seems. This is discomforting, but it’ll give you the chance to learn and move on. The stereotypes around you influence how you perceive yourself, who you think you are physically, personally, and socially is your self-concept. Your self story evolves over time and if you make it positive, you’ll be more optimistic and more likely to achieve your goals. To create a strong character, take a look at everything you do. Without realizing it, you’re always gathering evidence and you use that evidence to judge your own character. Every choice you make, as inconsequential as it might seem, contributes to your self-story. Law 8: Never Fight a Bad HabitIt’s a must read for everyone, the laws relate to all aspects of life not just business, which is something that I really loved. I'm sorry... but that's not something I ever want to read. Also, the author has a chapter named "p*ssing people off." Mental toughness is one of the best qualities you can cultivate. Physical strength, intelligence, and leadership matter, but without perseverance, you might never achieve long-term goals. Your self-story is the most important factor when it comes to your goals both personally and professionally. As a young entrepreneur and founder of my own startup company, I've often found myself seeking guidance and inspiration from various sources. One such source that has recently left a significant impact on my journey is "Diary of A CEO". This book is nothing short of vital for entrepreneurs, offering a wealth of life knowledge that extends far beyond the confines of the business world.