Christmas Squishmallow Christmas Teddy Festive Squishmallow Cuddly toy Personalised Christmas Teddy Reindeer Squishmallow Deer 30cm Keep collections to yourself or inspire other shoppers! Keep in mind that anyone can view public collections - they may also appear in recommendations and other places. Keep collections to yourself or inspire other shoppers! Keep in mind that anyone can view public collections—they may also appear in recommendations and other places. Super soft and marshmallow-like (hence the name), the brand has branched out into mini Squishmallow toys, playsets and larger, extremely huggable friends that are sure to become cosy bedtime companions. In the short time since its launch, the toy line has garnered praise from both fans and industry, winning various accolades including national parenting awards and toy-of-the-year prizes. Loveable, comforting and colourful, kids and collectors alike will adore the joyful world of Squishmallows toys. Years ago, Squishmallows founder Jonathan Kelly had a eureka moment during a trip to Japan and decided to create a kawaii collection of toys. In 2017, his vision came to life. Since then, Squishmallows plush toys have become a global phenomenon and include more than 1,000 characters with their own unique names and storylines.