Cadbury Wispa Gold salted caramel Chocolate Limited Edition 48 g - Pack of 1, 3, 6, 12 and 24 Bars BBE 08-04-2023

Product Information

Cadbury's re-launch Wispa". UTalkMarketing.com. 20 August 2007. Archived from the original on 28 September 2007 . Retrieved 26 August 2007. In 2007, helped by an Internet campaign by enthusiasts, the Wispa bar was relaunched, albeit for a "limited period". [2] In October 2008, Wispa permanently returned to shops in the UK and Ireland due to the chocolate bar's popularity during the previous limited period release. [5] Manufacture [ edit ]

a b Berry, Steve; Norman, Phil (2014). A History of Sweets in 50 Wrappers. London: The Friday Project. p.109. ISBN 9780007575480. The new Salted Caramel flavour represents a modern makeover and is a continuation of the brand’s ambition to reconnect with the nation’s youth. Following on from the launch of Wispa Gold Hazelnut last year, the ‘Wispa Gold Heist’ is the second chapter in Wispa Gold’s mission to re-establish a more youthful, playful and energetic spirit into this Cadbury Brand. Wispa is a brand of chocolate bar manufactured by British chocolate company Cadbury. Using aerated chocolate, the bar was launched in 1981 as a trial version in North East England, [1] and with its success it was introduced nationally in 1983. [2] It was seen as a competitor to Rowntree's Aero (now owned by Nestlé). [1]Cadbury Wispa Mint: an aerated milk chocolate bar with a mint layer. Launched 1995, discontinued 2003.

Web campaign prompts Wispa return". BBC News. 18 August 2007. Archived from the original on 1 March 2009 . Retrieved 26 August 2007.

In 2003, Cadbury made Dairy Milk into a family brand by taking existing brands and marketing them as Dairy Milk sub-brands. As part of this change, the Wispa brand was phased out and replaced by "Dairy Milk Bubbly". [ citation needed] Raeburn, Steven (27 May 2007). "Sweet dreams are made of this". The Scotsman. Edinburgh, UK . Retrieved 23 September 2007. Cadbury Wispa Ice Cream: chocolate ice cream with Wispa pieces. Launched 2009 but discontinued in 2012. Cadbury Bitsa Wispa Sharing Tube: a tube full of little aerated milk chocolate pieces. Launched in Christmas 2014. Cadbury Wispa Gold Hot Chocolate: hot and frothy instant caramel flavoured hot chocolate. Launched in 2014.