Accurist 7366 Mens Blue Retro Racer Chronograph Watch

Product Information

Adrian & Co Jewellers Registered office Adrian & Co Jewellers, 21 Williamstreet, Cookstown, BT80 8AX, N.Ireland, Registered in GB The introduction of quartz watches killed many watch companies during the 1970s. Accurist pre-empted the worst of this by switching production from Switzerland to Japan and embracing the new technological innovations. Continuing their marketing efforts, they had celebrities including John Cleese advertise their watches and their new digital models were worn by the pilots of the newly launched Concorde aircraft. The design is recognisable as the type of watch that my dad really did wear then and that certainly explains part of the appeal. There are a couple of nice touches on the piece, including a signed crown. The result is a very affordable retro watch that would, at a glance, pass for a vintage model. Overall I would say the Accurist Retro Racer 7367 is excellent for the money, and if you want a bit of retro flair that wont break the bank, or be a delicate vintage museum piece, then go ahead and pull the trigger.

Accurist is a British watch brand owned by Time Products Ltd - the company that also owns Sekonda and Limit watches. Until 2014, Accurist was a family-run business, having been founded in the 1940s by a husband and wife team.The thing we like about this is that the case has those rounded angles on its old fashioned TV dial look. Accurist has been making round case chronographs for ages, but since they dropped the Sekonda Monaco homage, they haven’t really produced anything a bit different from most of the budget fashion quartz watches out there. (Yes, Sekonda, Limit and Accurist are owned by the same company) Up for grabs is this Accurist 7365, a charming little retro quartz chronograph which I bought this week, but it's not my cup of tea.

He’s a dealer in rare and collectable watches and also owns Sekonda, Limit and Accurist. Like Sekonda - a company created by his father - Accurist is an entry-level watch brand. A week later the watch arrived and didn't disappoint. The box is small, in a matte-shine dark purple, with flip-top and viewing window, and presents very well. Worth keeping. On first impressions the Retro Racer 7367 is both handsome and elegant, as well as eye-catching in it's retro departure from conventional round watch cases. Where it differs is in the design. Everything is just a little larger and bolder. The text on the bezel and its knurled edges, the hands and the over-sized markers. There are crown guards on this model and the crown is just a little larger and has a touch of colour. Indeed, it’s all more colourful and sporty. I like it. This is the first of a couple of Accurist divers that caught my attention. Often dive watches are at the core of a brands range, but Accurist made their name with classic British watches - a marketing tool that they still use - so dive models aren’t over-represented in their line.Accurist made their name as a British watch company that manufactured mechanical watches using Swiss components. They even opened an office in Switzerland to help with their sourcing of Swiss watch parts. I love square case watches, I already own a vintage Seiko Baby Monaco however when I saw this Accurist it was love at first sight. So I had been pondering a Pagani design or other similar watches. But when I had the money in my hand my heart took me down a different route. Hollins and Hollinshead Registered office 15 Swan Bank, Cheshire, Congleton, CW12 1AN, United Kingdom, Registered in GB The Signature chronograph is the more conventional of the two and has an angular 40mm case that is my perfect size. The dial, with its three sub-dials, is busier than the Retro Racer but manages to look less flamboyant. Despite the bold retro-styling of this watch, it retains an air of functionality. Less sporty and more of a watch as a tool.

By the 1960s, Asher’s two brothers were also involved in the family business. Richard, a recent University graduate, created a new sub-brand - Old England. This collection was marketed to fashion-conscious youth. The designs were bold, colourful and ultimately as much a part of the swinging sixties as the mini-skirt. Indeed, Twiggy was one of those who wore the watch, along with The Beatles and Princess Anne.

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From humble beginnings, as a small family ran firm in post-war Britain, Accurist grew to be the watch worn on the wrists of The Beatles. The husband and wife founders had a clear vision - to produce affordable British watches built from Swiss components.