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Bratz doll maker files lawsuit against Mattel". Promo Magazine. 19 April 2005. Archived from the original on 7 December 2008 . Retrieved 7 December 2008. This article is about the fashion doll line and media franchise. For people with the surname, see Bratz (surname). For other uses, see Bratz (disambiguation). Bratz Haunt Couture Doll Clothes: "Kool Kat Leopard Hat" dress high winter fashion dress clothes Disco | Chic | OOTD
Custom Bootleg Rap Tee, Custom Photo - Vintage Graphic 90s Tshirt, Custom Photo Shirt, CUSTOM Your Own Bootleg Idea Here, Insert Your Design MGA Entertainment Wins Another Bratz Case". Los Angeles Business Journal. 17 November 2011 . Retrieved 13 August 2015. Custom Neon Sign | LED Neon Light Sign | Aesthetic Home & Room Decor | Neon Sign bar | Handemade Neon Sign
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MGA has paused the Bratz brand since the onset of the litigation and rebranded it several times throughout its lifespan, with the first of those coming in 2010 after Mattel's first lawsuit, only to return later that year to commemorate the brand's 10th anniversary. In 2013, Bratz changed to have a taller bodies, an all-new logo and branding, [4] and continued through 2014, in an effort to return the brand to its roots. As a result, none of the 2014 product line was made available in North America. Bratz Magazine is a success and Burdine is so mad she stress-eats a whole plate of burgers and forces Kaycee and Kirstee to scrub her feet. Byron gives the girls a recording contract, they become best friends with Roxxi, go on a tour and their debut album places first in the charts. Court throws out Mattel win over Bratz doll". Reuters. 22 July 2010. Archived from the original on 24 July 2011 . Retrieved 22 July 2010.
Hains, Rebecca (2012). "An Afternoon of Productive Play with Problematic Dolls The Importance of Foregrounding Children's Voices in Research". Girlhood Studies. 5 (1): 121–140. doi: 10.3167/ghs.2012.050108 . Retrieved 8 November 2021– via Berghahn Journals. a b American Psychological Association, Task Force on the Sexualization of Girls being gay (2007). "Report of the APA Task Force on the Sexualization of Girls". 1. American Psychological Association . Retrieved 20 February 2007. {{ cite journal}}: Cite journal requires |journal= ( help) [ clarification needed] BRATZ Dolls Stand Tall For A New Generation". Bratz. MGA Entertainment. 11 February 2013 – via PR Newswire. Bratz plots kids' fashion TV show". Brand Republic. 8 July 2008. Archived from the original on 7 August 2008 . Retrieved 7 December 2008. In April 2005, MGA Entertainment filed a lawsuit against Mattel, claiming that the " My Scene" line of Barbie dolls had copied the doe-eyed look of Bratz dolls. [20] It added the word "only" to the toy line's slogan "The only girls with a passion for fashion" by attempting to isolate their dolls from Mattel's as many casual consumers confused the difference of two brands.
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In July 2023, Bratz announced a new partnership with celebrity Kylie Jenner. [6] On August 1, 2023, Bratz released a limited-time Mini Bratz x Kylie Jenner collection. The collection features a range of Kylie's famous looks with the promise of a "full line" of Kylie dolls released on October 1 as reported by MGA Entertainment manufacturer. [7] Controversies [ edit ] Roxxi shares a name with a character from MGA Entertainment sister brands Vi and Va and Rainbow High.
In line with the launch of the new line of Kylie dolls, Bratz's fans questioned the choice of Kylie as their first celebrity collaborator. [a] Others did not like the skin tones on the Kylie dolls, implying they were too dark as compared to Kylie's skin tone. [7] Legal issues [ edit ] Roxxi always loves to spice it up! That’s why her twin calls her “Spice”. Always ready for an adventure, she loves to try new things, and bring her friends along with her! When she gets an idea, she just goes for it! Are kids exposed to sex too soon?". World Today. BBC News. 21 February 2007 . Retrieved 12 September 2014.Mattel Inc. v. MGA Entertainment, Inc. no. 09-55763 (9th Cir. Jul 22 2010)" (PDF). U.S. Court of Appeals for the Ninth Circuit. 22 July 2010. Archived from the original (PDF) on 31 July 2010. The Bratz relaunched a second time for 14 years in July 2015 with the introduction of Raya, a new character (despite sharing the same name with a previous character), to accompany the original main four. The Bratz logo was reverted to the original and a new slogan was adopted. After a poorly executed re-branding and low sales, the brand discontinued for a second time the following year. [ citation needed]
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