Of course, humans are complex and have more desires, but those are secondary like wishing to be clean, efficient, or wanting to cultivate their beauty and style. To sell successfully, it is crucial to know people’s primary drivers and desires. That is exactly what this summary is about. Some very good tips, some very outdated ones. The writing style can be difficult to digest at times. And last, use powerful words in your headlines to catch people’s attention. Good examples include “how,” “new,” “free,” and “just released.” Lesson 3: Shorter articles don’t do as well as longer ones for drawing people in.

At the point when you have chosen your strategy, move to developing your message. In print ads, be brief, clear and straightforward. Express the most significant benefits in a few memorable words. Adopt a newspaper tone, since readers consider this style as more serious than that of a traditional advertisement. Use photographs and illustrations, and create a balance between graphics and text. Appeal to the all five senses. Going Online I query some of the research presented in the book. Some of the research uses surveys, and as Gary Halbert says, people lie. Also wonder whether some of the stuff is out of date. My tablet is pretty high res. Is San serif still the best? Etc.PDF / EPUB File Name: Cashvertising__How_to_Use_More_Than_100_Se_-_Drew_Eric_Whitman.pdf, Cashvertising__How_to_Use_More_Than_100_Se_-_Drew_Eric_Whitman.epub All people need a sense of belonging. As a result, they want to hang around people that share their values, or that offer them a particular status. Hence, you can sell your products by linking them to some groups that your customers associate with. Your customers want to know the value they will get out of your product. Providing facts, testimonials, research or other types of evidence is a great way to convince them that your product is right for them. How You Say It Matters Have you ever stopped to watch a YouTube ad? Most often we skip them, but occasionally, one catches our eye and we listen. What is it about those that hook us? Is there a way to tap into this power? Long vs. Short Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in.

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?Without forcing, if someone is engaged in your content, then you have done your job. Play with People Minds You can read these valuable and exciting secrets in-depth to boost your business. Regardless of the business, you are doing, whether it’s an online business like stores, freelancing, etc., or your regular business. Ads play a vital role in grabbing your customers with immediate effect. Drew Eric Whitman has taught consumer behavior and response for more than two decades. He has worked as a consultant for many large companies. “Cashvertising Summary” Marketing is just applied psychology. Those that are best at getting people to buy know the most about human nature. So what is it that they know that the rest of us don’t? Cashvertising” is a short but useful book in which Drew Eric Whitman uncovers the mysteries covering consumer behavior by providing insight into some basic psychological principles.

In this principle, the author says that you can explain the fear in front of the people to hit the selected pain points and increase your sale huge. Obviously, if you want to sell any of the products, your goal is not to comminate with the readers or buyers. The only goal is to show them the real facts and figures of which they are unaware. Examples

“Cashvertising Summary”

This works for all kinds of people and products. If a person really wants to buy something, they’ll want as much of the specs as possible. And the better you provide this by really going deep on it, the better your chances of convincing them to buy. Selling is a fundamental activity. Yet, so many people face bad results, because they do not know how to advertise their product properly. Cashvertising” is a marketing strategy that uses cash incentives to attract customers and increase sales. A “Cashvertising PDF” is a digital document that provides information and insights on how to effectively implement this technique in your advertising campaigns. Cashvertising did exactly that, from the writing, to the theories, to the practical application, to the real-life statistics, and finally to seeing HOW and WHY they all work! There is too much information included! It would be helpful to see some priorities on what to apply, which of the principles are more important/effective. The author just pours in tenths of good practices and the reader has to sort it out, which can be difficult and confusing for many people. Especially people who are novice in sales and ads may easily become overwhelmed while reading this book!

Being credible is crucial in advertising. The transfer is a method that uses the authority of trusted institutions and people that promote your product, to increase consumer confidence in it. Now we enter some very heavy psychological and sociological theory, specifically related to advertising and marketing. We start with “The Fear Factor – Selling the Scare” being the most basic, and transition into “Ego Morphing – instant identification”, “The Means-End Chain”, and “Examples vs. Statistics”. I've read three ad books (four if you count Cialdini) and this book was probably the best. Probably because the author of this book has done seminars, so he knows where the average person screws up. Simply put, write an ad that appeals to the 5 senses. Better yet, if you can get a ‘sensationalized’ testimonial from a happy customer… you just scored BIG TIME!Plenty of sound advice is given, though, and Whitman is likely right when he states that if you just follow these principles in your ads, you'll do better than if you hadn't... or, worse, if you had tried to be "clever" or funny in your ads. It seems much of the ad industry hasn't understood this, though -- I still see so many ads trying SO hard to be clever and funny, often inappropriately so. Many of these agencies should give themselves a "cleverectomy" and focus on clarity above all. A wise definition: "Advertising is business communication with the goal to increase sales by interesting people enough in a product or service that they ultimately trade their money for it." (p.184) If that results in a "boring" headline, so what? It'll likely convert better than the "clever" one. It's really not about being clever and/or funny, ad agencies. If you are doing copywriting, make sure you know about the product well, and you have to select the primary and secondary pain points to target the audience’s minds. All products cannot fit all the pain points, so you have to work according to the products and need precisely. And I am quite satisfied with the thoughts drew has shared in his book. In the following overview of “Cashvertising,” we show you how to use human psychology to touch your customers’ “buttons” and motivate them to buy. Who Should Read “Cashvertising”? and Why? Reading this one with my ears... Like a lot of writing by people who spend too much time thinking about sales, the style is pretty grating. But the content seems solid.