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Care Bears is a brand that highlights a caring community and inclusivity; one that cheers others on. This felt like a really important message to illustrate this Christmas, and to do this in such a cheerful way was really heartening. This is all done through colour and character and felt so natural with our florals and paint marks. I was hopeful people would respond to the collection – the unapologetic joy cutting through today’s bleak news stories! – and they really did. Our brand is emotive and connects with people, our customer is nostalgic, and our prints bring her joy… When we combine that with a vintage character – or emotion that reminds her of her childhood and sparks great memories – it really resonates with her. A collection full of storytelling prints and positive affirmations ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

In celebration of their 40th anniversary, we are delighted to present Cath Kidston X Care Bears™, a joyfully vibrant and painterly tribute to these beloved and iconic characters, inspired by the original 1980s' paintings. Imbued with the sentiment that it’s cool to be kind, this limited-edition collection is full with visual affirmations of You mentioned about Care Bears origins there, and the brand has 40 years of history to draw upon. What corner of the Care Bears world provided the key source of inspiration for the prints in this range? Inspired by the original ‘80s paintings of the Care Bears™, the characters have been redrawn and meticulously hand-painted by the Cath Kidston design team. Dreamscapes, rainbows and flowers, moons and stars, love hearts and cupcakes adorn this wondrous collection. All our prints are illustrated to tell stories, so it is important to reflect these stories within the shoot. Where kindness is always cool ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏The huge respect and the shared vision for both of the brands involved is key. We worked very closely with Bulldog on all aspects of the planning, creative and marketing process, bringing our own customer insight, communities and expertise to the table. This in turn expanded the reach and success of the partnership. The range launches online and at the brand’s flagship store in Piccadilly on 14 November. It is offered across all Cath Kidston’s product categories from homeware to apparel and accessories, including the new teenage sizing. They were great. They were excited and supportive of the creation of the print. We never use the assets singularly – we always paint the scenery they go in – and Bulldog were really excited to see these print evolve. Victoria Lozano, EVP Crayola, recently took to the stage at MipJunior in Cannes, France, to set... SOCIAL TV CORNER: INTERVIEW WITH SMILEY Great British Bake Off spoke to our British heritage as a joyful institution, our customer’s love of baking and the humour and comradery shown in the show. The vintage characters – such a Peter Rabbit and Quentin Blake’s Matilda – are drawn by legends of illustration that we work really hard to complement through our paintings. Our customer loves these original illustrations and knows how special they are.

We should talk about your new Care Bears collaboration. What made Care Bears an attractive brand to design for?

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My father is an artist and art director and he hugely inspired me. He was always drawing, and so was I! Print design was a natural progression as it combines my absolute love for fashion with illustration and painting. The possibilities in print design are endless, making each piece a work of art. I started my career at Alexander McQueen and Lee taught me that nothing was impossible… He was the world’s greatest. What he taught me gives me lifelong inspiration.

Cath Kidston, a British lifestyle brand, has released a new range of eight hand-painted prints to celebrate the 40th anniversary of the You’re now Creative Director at Cath Kidston. I’d imagine the day-to-day life of a Creative Director greatly differs from company to company, so what does a typical day look like for you? If there is one! Holly, a huge thanks for taking time out for this. I have one last question: How do you fuel your creativity?

RHS announces chocolate and confectionery deal with House of Sarunds

Launching both online, and also at the brand’s flagship store in Piccadilly on 14 th November 2022, the range is rich in gifts to show you care. Offered across all of Cath Kidston’s product categories from homeware to apparel and accessories, including the new teenage sizing, the limited-edition range ensures it can reach fans of all ages. British lifestyle brand, Cath Kidston has launched a range of ‘wistful and dream-like’ prints to celebrate the 40th anniversary of the Care Bears. We really study the drawing style and often purposefully take a different drawing style to shine a light on the original. We also combine the two unexpectedly as this helps create the impact and sense of modernity, while respecting the original artwork. LM's interview with Nicolas Loufrani, Smiley Company, to know more about partnership e future... THE MET X EICHHOLTZ COLLECTION We responded to these by creating a print where our florals morphed into the bears with fluid painterly brush strokes, with our similar icons nestled in-between. We also created an impactful psychedelic design with pink and red large graphic clouds and stars, where the Care Bears really shone out thanks to their painterly effect.

Cath Kidston has announced it has hand-painted its new range of wistful and dream-like prints to celebrate the 40 th anniversary of the Care Bears™.

Showcased across eight prints, each design aims to illustrate the stories that Care Bears’ audiences have enjoyed for decades. The pieces – featuring moons and stars, rainbows and flowers, love hearts and cupcakes – create a range which is suited for adults and kids alike. LicensingSource.net is the digital partner to the Licensing Source Book Europe, The Licensing Awards and the Brand & Lifestyle Licensing Awards. Introducing Cath Kidston x Care Bears™, a collaboration full of colour, kindness and storytelling prints. In a joyfully vibrant and painterly tribute to the 40th anniversary of the iconic Care Bears™, this limited-edition collection transports us to a psychedelic wonderland where caring is always cool.