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Coaching for Performance: The Principles and Practice of Coaching and Leadership FULLY REVISED 5TH ANNIVERSARY EDITION: The Principles and Practice of ... FULLY REVISED 25TH ANNIVERSARY EDITION

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Sir John Whitmore was a pre-eminent thinker in leadership developmentand organizational change. He wrote five books on leadership, coaching and sports, of which Coaching for Performance is the best known having sold over a million copies in more than 20 languages. This seminal text introduced the world to the GROW Model, created by Sir John and his colleagues in the 1980s. Once this kind of continuous dialogue has been established, it will be much easier for a manager to detect performance improvement opportunities for their employees. For the employees, on the other hand, it will be much easier to raise any kind of challenges they encounter in their job with their manager.

Enhanced ability to communicate: A coach works with you to find ways to improve how you convey what’s important to you, to the business, and to employees. You can then apply to the International Coaching Federation (ICF) for Associate Certified Coach (ACC), Professional Certified Coach (PCC) or Master Certified Coach (MCC) respectively. I won’t lie; a coaching certification will definitely help you get your first clients. I am interested in giving you value, and I don’t want to give you a garbage answer like, “No, don’t do certification! It is a waste of your money!” If you plan on being an associated certified coach, you can definitely get an initial boost from certification, and there are plenty of places online where you can do so. An already very effectively contributing employee would like to further improve their contribution.

Here is a step-by-step guide to employee performance coaching. Make sure you train each and every performance coach in your organization so that they are aware of all stages of the process. Establish the Objective

For the advanced certification options, if you are able to coach full-time, this would translate into about 15–25 hours per week so it would take:

We must take our responsibility, and help others to do the same; we don’t have all the answers but we can help others to find theirs.” John and I were friends and colleagues since we met in the 1970s. I was immediately impressed by his spirit and commitment to the fact that people, not systems, were the answer. He has always been a visionary and one to question that the status quo was good enough. John became a leader in the field of how coaching can change corporate culture in a way that could have a positive impact in the world. John started with himself and was not after name recognition but real changes in people’s lives. He considered himself the common man taking responsibility as he saw the need.” Tim Gallwey, author of The Inner Game series of books, Founder of The Inner Game Resources

However, let me be very frank with you. Years down the line, that performance coaching certification won’t really matter that much. Our analysis revealed that the biggest way that a certified course can help you is by showing you how a coaching business works. That is definitely helpful. More information on mentoring approaches can be found in our succession planning factsheetand in our report Attitudes to employability and talent. When a mentor provides some fresh advice to a dear friend about improving networking skills to land a dream job, it’s another example of everyday performance coaching.

Surveys & Evaluations Assess personal, team or organizational performance. Find where in The Performance Curve you operate. Evaluate the ROI for coaching. In 2007 Sir John received the International Coaching Federation’s President’s Award for advancing the profession of coaching. Once you have completed all the elements of the Gold Plan and 500 hours of Coaching Experience, you will earn your crown as a Performance Coach (Gold) from Performance Consultants. At some point, people do start questioning their abilities, and that is always a killer. Once someone starts doubting themselves, that is when they will stop growing. As a performance coach, you can help people understand why they failed and make them realize that failure is part of their growth.

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