Make-up and skincare services, BrowBar benefit, gifting and personalisation workshop, Sephora offers you a whole range of services to come and discover in store Purple shampoo benefits natural and dyed blondes, as well as brunettes with lightened hair, including highli ghts, balayage and ombr e .

It's arguably blonde hair's biggest nemesis: brassiness. Why does it happen? "Lighter strands often struggle to look shiny and healthy," says Steve Shiel, scientific director at L’Oréal. "This is because free radicals in the colouring process break down protein so blonde hair becomes porous." Calling all brunettes, it’s time to try our Cool Brunette Blue Toning Shampoo ! Made with max-strength blue micro-pigments and our unique Opti-PlEX™ technology, it instantly erases red and orange tones, while helping to repair damage and smoothing the cuticle. Those who bleach their hair and live in hard water areas (which creates more mineral build-up on strands), should only use it once a week. Meaning, one bottle will last you until your next colour appointment, if not longer. What Katie says: "This is the product I never knew I needed. The Olaplex system is the ultimate product range for protecting and caring for bleached hair. So the idea of a toning shampoo with the Olaplex technology inside is mind-blowingly exciting. It has become a must-have for me, as I use it alongside the rest of the range. I particularly like to use it straight after I've had my colour done when my hair is at its most vulnerable. If you're looking for a product that you can 100% rely on, this is that product."About the Expert: Lana Grand is a Los Angeles-based celebrity hairstylist and colorist with over 17 years of experience in the beauty industry. Using gloves to avoid staining hands, start by lathering the shampoo evenly through wet hair. Massage from roots to ends to target all brassy tones and avoid patchiness. Leave the shampoo on for up to 2 minutes before rinsing out. Rebekkah is a Master Stylist with over 7 years of experience. She specializes in the most popular colors and balayage and the most extravagant restyles. From managing a busy salon to working internationally with clients on their big days, s... more Oily Hair: Look for clarifying shampoos that are lightweight and contain non-comedogenic ingredients. Choose shampoos with green tea extracts, hibiscus extracts, aloe vera extracts, and witch hazel to eliminate dirt and debris accumulated on your oily scalp. Purple shampoo is a cleansing toner that helps to keep your blonde and lightened hair looking fresh and vibrant . Its purple pigments draw out brassiness and neutralise those unwanted tones, keeping your colour cool and brass-free.

Us ing a to ner can do wonders for your hair colour, keeping it looking shiny and vibrant – but which toning shampoo should you use? We outline the difference between blue vs purple shampoo, so you can choose the right ton er for you . Blue VS Purple Shampoo What Does Purple Shampoo Do? I decant half my purple shampoo into half a bottle of Oribe Shampoo For Moisture Control," she says. While purple shampoo is typically the best bet for blondes, blue shampoo is often a better option for brunettes who have lightened their strands with balayage, ombré, or conventional highlights as their underlying tones tend to be more orange. After you've rinsed the blue shampoo out, lather on your favorite hair conditioner to replenish moisture and boost shine. For brunette hair that needs extra toning, you can also double up on the blue toning by following your blue shampoo with a blue conditioner like the AVEDA Blue Malva Color Conditioner. This will further tone your hair while also hydrating your color-treated strands. Ramona is an editor at StyleCraze with 11 years of experience in writing and editing. She has authored over 200 articles on skin and hair care. She graduated from the University of Calcutta, West Beng... moreWhat Katie says: "This shampoo is infused with citric acid, which cleanses the hair really gently. Bleaching hair damages the strand, but this formula seals the cuticle to prevent further everyday damage. Hair is left looking and feeling softer and more manageable." What is purple shampoo? Once a week, lather the shampoo into wet hair using gloves , then allow 2 to 5 minutes for the pigments to work their magic before rinsing . Follow with the conditioner to leave hair looking blonder and feeling s tron g, smooth and soft. Are you a brunette who loves a cool, ashy colour? If yes, we’re sure you’ve had one too many unwanted encounters with warm, brassy tones – but that’s all in the past now! Say goodbye to brass and hello to vibrance with a blue shampoo for brown hair. We introduce you to the best blue shampoo and outline what it is, how it works and how to use it.

Dry Hair: Look for a shampoo with additional moisturization and conditioning benefits. Opt for formulas infused with hyaluronic acid, vitamin E, shea butter, coconut oil, argan oil, and other essential oils that boost your hair’s moisture. Fudge Cool Brunette Blue Toning Shampoo for Brunette Hair (1000ml) is a cleansing, sulphate-free refreshing shampoo for brunette hair. Formulated with blue pigment and Opti-PLEX technology, it repairs and instantly erases unwanted red and orange tones. Completely cruelty-free. Rebekkah O’Neil, a Master Stylish, says. “Blue shampoos are great to neutralize those unwanted brassy tones, but there are a few things you need to bear in mind when using them. Never use blue shampoos every single time you wash your hair. You will create a build-up on your hair which will make it harder to lift when it comes to your color appointment. Use a blue shampoo every 3rd wash or so.” Yes, blue shampoo can refresh highlights to make them look more even and vibrant. It can eliminate the brassy tones in colored highlights.Nourishing Formula: The hair-lightening treatment removes your scalp’s natural moisture, so side with a nourishing formula containing argan oil, keratin, avocado oil, vitamin A, amino acids, green tea extracts, and soybean oil. They revive, moisturize, and repair brittle hair. Purple shampoo is the precursor of toning and color-correction. It works particularly well on blonde or lighter hair colors, while blue shampoo is ideal for brown or darker hair. Purple shampoo came to the market before blue shampoo. While purple shampoo is specifically created to revive blonde hair color, the blue shampoo works well on both blonde and brown hair.

Blue shampoo contains blue pigments that neutralize orange-red tones in the hair. They are formulated to tone and correct-color darker hair, especially brown hair. They work well on dark ombre, balayage, and gray hair. However, they can be used on blonde or silver hair as well. Ingredients To Avoid: Avoid shampoo containing toxic ingredients like sulfates, parabens, ammonia, phthalates, and SLS, which strip your hair of its natural moisture and fade hair color after only a few washes.

What Katie says: "When this first came out, it was truly revolutionary. Kérastase know that dyed blonde hair causes damage, they also know that so many of us use purple shampoos to tone. Which can further dry the hair. So they created this clever formula that uses skincare ingredients such as hydrating hyaluronic acid and brightening edelweiss flower to dive deep into weaker follicles. Doesn't give you that super ashy look, but will take down brassiness." When lightened, color-treated hair is exposed to heat, certain hair products, or environmental factors (like pollution or the sun), you'll eventually start to see the hair color change—most often revealing brassy tones. Grand explains that this happens because "human hair is comprised of color pigments that are usually invisible to the naked eye," but when the hair is colored, all those pigments rush to the surface. For blondes, these underlying pigments tend to have a golden or yellow color, but for brunettes, it's more common for these pigments to have orange, red, or copper tones. It is not recommended to overuse blue shampoo. Blue shampoo is most effective when used once a week, and it should not be left in your hair for longer than 5 minutes before rinsing.