Ganni: Gimme More

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Ganni has always been about so much more than fashion. It’s an attitude, a way of life and our community is an embodiment of that attitude,” said Ditte Reffstrup on the importance of working on projects beyond fashion and bringing the brand’s creative community together. World-class photographers, stylists, designers and artists gather here to tell the GANNI story, with archive designs, collections, and iconic collaborations woven throughout. GANNI: Gimme More is a timely publication, printed on sustainable FSC certified paper, that offers readers a window into the world of GANNI, a universe that is playful, mindful—and never dull.

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Frida Kahlo: The Complete Paintings' by Marina Vázquez Ramos, Luis-Martín Lozano & Andrea Kettenmann In line with its environmentally conscious ethos, the brand made a point to use FSC-certified paper to create its new book, as well as offset the full carbon footprint of each book printed. In just over a decade, husband-and-wife team Ditte and Nicolaj Reffstrup have built Ganni into one of Denmark’s most celebrated fashion houses. Based out of Copenhagen, the cult label is known as much for its vibrant prints and structured silhouettes as it is for its creativity and individuality.

This book is about what happened when a business leader decided not to bury his head in the sand about climate change; when he found the conversation with his kids about floods from melting ice caps too painful, since his success was wound up in their cause. This book asks what it means to force yourself to take a different business path, where the destination is a responsible and profit-making business. Everything comes together to capture the essence of the colorful “Scandi 2.0” aesthetic Reffstrup helped define. For their Ganni editorial, Shazam wanted to offer an honest portrayal and depiction of the New York girl crew while shooting over the course of a month, during the height of the pandemic last year. What transpired were documentarian-like depictions of the New York Ganni girls — such as musician Ruby Aldridge, artist Laila Gohar, and skater Yasmeen “Yaz” Wilkerson — at home or in their studios.

Ganni by Ganni, Ana Kraš | Waterstones Ganni by Ganni, Ana Kraš | Waterstones

Being a creative in New York is such a struggle, making ends meet and being able to support yourself,” Shazam told the Cut. “How does one survive in New York? I’ve been able to do that by wearing 30 different hats. I’m always grinding. I’m always hustling. So the smoke and mirrors of “You’re doing so well” is just me trying to pay my rent and make it work.” American photographer Annie Leibovitz is known the world over for her celebrity portraiture, but this is the first book that focuses solely on her encounters with fashion. Showcasing work for Rolling Stone in the 1970s right up to the present day, via shoots for Vogue and Vanity Fair in the Eighties, Wonderland is a visual homage to a career that has spanned five decades – and counting. That is Shazam’s definition of the “Ganni Girl”: someone who has built a community, is about her business, and “has her eyes on the prize.”

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Ganni: Gimme More Author Ganni, Contributions by Ana Kras and Richie Shazam and Rosie Marks and Jacqueline Landvik This debut monograph from Danish fashion brand GANNI documents Scandi 2.0 style, a growing global community of confident, unapologetic women and the unending pursuit of building a responsible fashion company.