Competition: Some of the major competitors of Kissan Jam are Amul Cheese Spread, Britannia Cheese spread, Hersheys Chocolate Spread and Nutella. Kissan Jam is a flagship product of the Indian conglomerate Kissan Group. The company which was established in the year 1935 was owned by the UB Group.After the year 1993, the brand was taken over by HUL following which the brand has undergone a makeover.Kissan makes fruit juices, jams, squashes and other canned foods. As we all are in a busy world, our breakfasts do get missed. Great product and I’ve been eating it since my childhood and always have been my easiest breakfast to have. Great taste that hasn’t been changed for ages, but surely the colour & quality has been changed. What’s happening at Hindustan Unilever Limited? Explore our latest news and stories covering innovation, our people, sustainability, marketing and more… View News

Though you might find some nutrients like vitamin A, B3, B6, B7 and zinc listed on the mixed fruit flavor, they are not from the fruits. They are added synthetically to improve the nutritional profile.

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Jam slogans are catchy phrases that capture the deliciousness of jams. They highlight the yummy flavors and natural ingredients that make jams so tasty. Jam slogans are crucial for expressing the goodness of this popular spread. These catchy phrases not only highlight its deliciousness but also evoke feelings and nostalgia. A First Step towards Detoxification – Girnar Detox Desi Kahwa Green Tea Review – 2021 by mr crunchy While the European Union approves this food color (EU), some sources claim it can worsen asthma. Also, when taken in combination with benzoates (which are present in Kissan jam), it can induce hyperactivity in children [7]. No product launches: While rivals like Nestle, Brittania and even some local players have launched new products like cheese spreads and chocolate spreads, Kissan still continues to depend on fruit flavours for its jams and this is affecting their image.

In addition, the red color of Mixed fruit Kissan jam is not because of the color of the fruits but due to artificial coloring (E122), also called Azorubine. Kissan uses three different preservatives among their Jams. These include Potassium sorbate (202), Sodium benzoate (211), and Sodium metabisulfite (223).

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While Kissan jam may be a tasty treat that turns bland food into delicious food, it’s not healthy to consume(especially on a regular basis). Kissan jam has been a staple in Indian households for generations. Whether you’re eating bread, roti, or paratha, adding Kissan jam gives these dishes an extra level of deliciousness. How : These are completely made in laboratory. These flavours chemical structure do not resemble any chemical structure in nature. Kissan Egg Yellow Food Colour Kissan Egg Yellow Food Colour is a premium food colour powder that will add a radiant yellow colour to your favourite food item or baked goods.

How : Sugarcane juice is extracted from sugarcane and is purified, filtered and undergoes the process of crystallisation to produce the final product sugar. You might think that the high sugar content in Kissan jam is due to the addition of fruit pulp, but this is not the case. Of the 13.6g of sugar, only 1.1g is from fruit. While artificial flavours are mostly safe, in some people, they can cause unwanted effects such as high blood pressure, obesity, infertility, allergies and other issues [6].How : Pectin is extracted from citric fruit peels in acidic condition and the liquid is filtered and clarified. Then it is further precipitated by ethanol and the ethanol precipitated pectin is separated, washed and dried. How : Citric acid is produced by fermentation of molasses by microbes. Mostly Aspergillus niger microbes are used. Though marketed as made from 100% real fruits, Kissan jam is low in nutritional value compared to whole fruits.

If you give your child two tablespoons of Kissan jam as part of a meal, they consume 27.2g of sugar. This is well above children’s daily limit of 24g of sugar. This is because fruits used in Kissan jams undergo hefty processing, which strips them of their macronutrients, vitamins and minerals. For example, 100g whole orange contains 1g of protein and 2.4g of fiber. However, looking at the nutrition label of the Kissan jam orange Maramalde flavor, you will find that it has an almost negligible amount of protein and just 0.5g of fiber.

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Demand for jam: Earlier jam was seen as an accompaniment to bread and was a part of the Western breakfast.But through some novel promotional campaigns and recipes, Kissan has been able to make it an integral part of the Indian breakfast by associating it with parathas and idlis. This, in turn, has resulted in increasing the demand for jams. A single sachet of Kissan jam (2 Rs, 11g) which most women include in their child’s lunchbox, contains around 7g of sugar. Potassium sorbate in food is used to prevent the growth of microorganisms. However, some sources show that excess intake of it can cause severe side effects like asthma, digestive problems and skin and eye irritation [1]. In simple words, Kissan jam is an artificially processed jam with 70% sugar in each serving and almost negligible nutrients.