ReservedSlotData.TimeSlot.DayOfWeekString}}, {{ReservedSlotData.TimeSlotReservation.Day}} {{ReservedSlotData.TimeSlotReservation.DisplayMonth}} Bahlsen was awarded a gold medal again at the Exposition Universelle in Paris for its “specialities”. Acquisition of St. Michel (France) - a biscuit producing family enterprise with more than 90 years standing. St. Michel continues to be the national brand for Breton biscuits and cakes. Bahlsen relocates cake production from its factory in Oldenburg to the nearby production plant in Varel. The newly integrated production facility for cakes enables innovation in technology. Bahlsen joined the “Foundation Initiative for the Compensation of Former Enforced Labourers during the Second World War”.

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Due to shortage of space, production in the headquarters in Hannover, the oldest factory of the company, is outsourced to plant in Barsinghausen.

Hermann Bahlsen changed the English word "cakes" into "Keks". Some years later, the new term was officially approved and incorporated in the German dictionary. The company moved into the new factory building in Lister Straße and the new headquarters in Podbielskistraße. Pictures, sculptures, and ornaments created a pleasant working environment. Several social institutions arose. Besides the first punch card, Bahlsen introduced Europe's first assembly line, eight years before Henry Ford adopted it in the automotive industry. On 1 July 2014 Bahlsen becomes 125 years old. In October 2014, the anniversary is celebrated officially. For the first time in the history of the company, all 2,500 employees from around the world are invited to Hannover. Wheat Flour, Sugar, Cocoa Butter, Cocoa Mass, Palm Oil, Whole Milk Powder, Glucose Syrup, Skimmed Milk Powder, Clarified Butter, Salt, Whey Products ( Milk), Raising Agents: Sodium Carbonates, Diphosphates, Emulsifier: Lecithins, Flavourings, Ground Hazelnuts, Starch ( Wheat), Acid: Citric Acid Bahlsen enters the cake business by taking over the Brokat Bakery in Oldenburg. By now Bahlsen employs 7,000 staff members in total.

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Bahlsen increases its commitment abroad, opening up new sales markets in the Middle and Far East. Offices are opened in Dubai and a year later in Shanghai. The products "NOCH EINE" ice cream waffers and "ABC" were launched, helping the company on its upward surge. Production in the United States begins with the acquisition of Austin Quality Foods in North Carolina. Bahlsen employs approximately 11,200 members of staff. These traditional, thin and crisp French biscuits are long and slim – just like a cat’s tongue from which they get their name. English biscuit company Peek Freans gave us one of our most popular chocolate biscuits. It was created in 1910 and began its life under a different name: the “Creola.”

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Werner M. Bahlsen will head the newly founded Governence Board. Further members of the Board, which will meet about five times annually, are: A model of a large factory including homes in Hannover, the so-called “TET City”, is presented. The further course of the war prohibited the implementation of the plans made by Bernhard Hoetger.