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In March 2023, several schools in Queensland, Victoria [39] and Western Australia banned the drink. [40] In April, several New South Wales schools followed. [41] PRIME Hydration Ice Pop Drink is a cherry, lime and blue raspberry flavoured drink with sweeteners. PRIME was developed to fill the void where great taste meets function. With bold, thirst-quenching flavours to help you refresh, replenish, and refuel, PRIME is the perfect boost for any endeavor. PRIME contains 10.5% coconut water and 250mg of BCAA's (Branched Chain Amino Acids) which are metabolised by the body and used as sources of muscle energy. PRIME also has B vitamins and antioxidants, and 700mg of electrolytes which are important in the function of the nervous system and muscles. On the launch of the drink a Sainsbury’s spokesperson said: “We know our customers actively seek the latest in product innovation. We are excited to be launching the following Prime Hydration products in store from Tuesday, February 21: Reid, Claire (January 4, 2023). "New Prime Energy drink unveiled that's coming to the UK very soon". LADbible. Archived from the original on January 5, 2023 . Retrieved January 12, 2023. In South Africa, The National Association of School Governing Bodies has called for the complete ban of Prime Hydration in schools and urging the government to investigate the drink to evaluate if it's responsible for behavioral changes in children. [50]
PRIME was developed to fill the void where great taste meets function. With bold, thirst-quenching flavors to help you refresh, replenish, and refuel, PRIME is the perfect boost for any endeavor. We're confident you'll love it as much as we do.In our day there was Powerade, these days the kids have Prime. They get excited by the marketing, the promises, the promotion and the idea of having it, the same as we all have done at some time. a b Jacobs, Emma (March 11, 2023). "The playground Prime craze is a lesson in modern marketing". Financial Times. Archived from the original on March 30, 2023 . Retrieved March 30, 2023. The new flavour of viral sensation hydration drink Prime from YouTubers KSI and Logan Paul hit the shelves in Sainsbury's for the first time today. Government of Canada, Health Canada (July 12, 2023). "Various brands of caffeinated drinks recalled - Recalls, advisories and safety alerts – Canada.ca". recalls-rappels.canada.ca . Retrieved July 13, 2023.
It tastes okay, for me the flavours are a bit too powerful and a bit too sweet but then I'm not a teenager anymore. I'm sure young impressionable Greg might have liked it. Schumer calls for FDA probe into caffeine content of PRIME energy drinks". USA TODAY . Retrieved July 9, 2023.PRIME By Logan Paul x KSI". PRIME. Archived from the original on January 17, 2023 . Retrieved January 19, 2023.
Prime Hydration: Chaos in Aldi supermarkets after brief sale of new drink promoted by YouTubers". Sky News. December 30, 2022. Archived from the original on December 31, 2022 . Retrieved January 5, 2023. PRIME was developed to fill the void where great taste meets function. With bold, thirst-quenching flavors to help you refresh, replenish, and refuel, PRIME is the perfect boost for any endeavor. We're confident you'll love it as much as we do. In Denmark, some retailers had begun parallel importing Prime beverages before an official launch of the product in the country. [45] This led to newsbreaks as the parallel imported goods were not compliant with Danish regulations, due to the energy drink's caffeine concentration exceeded the approved limit. The Danish Veterinary and Food Administration announced that it advised five retailers to pull the parallel imported product. [46]
The viral 'hydration drink' Prime launched by KSI and Logan Paul explained
Government of Canada, Canadian Food Inspection Agency (July 6, 2022). "Bilingual food labelling". inspection.canada.ca . Retrieved July 13, 2023.
Weber, Tom (May 20, 2023). "PRIME bottlers: KSI's Arsenal drink shelved after Man City title win". FootballTransfers . Retrieved May 21, 2023.
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Shop owner selling controversial Prime energy drink 'not worried' about children buying it". amp.nine.com.au. I'll begin with a little story if you'll indulge me, to set the scene the year is around 2002 and little Greg is as impressionable as they come. Me and two friends decided to head out on an expedition across a few fields to the next village over in South Yorkshire. Read More Related Articles Sports drink flavors are Blue Raspberry, Glowberry, Grape, Ice Pop, [9] Lemonade, Lemon Lime, Meta Moon, Orange, Strawberry Watermelon, Tropical Punch, [7] and a now discontinued limited-edition UK-exclusive "KSI" flavor, which is Orange and Mango flavored. [10] The energy drink, which was launched in 2023, [11] contains 200mg of caffeine. Prime Energy shares several flavors with its sports drink counterpart. Prime Energy flavors include Blue Raspberry, Ice Pop, [12] Lemon Lime, Orange Mango, Strawberry Watermelon, Original and Tropical Punch. Prime Hydration produces a variety of energy drinks, sports drinks, and drink mixes containing varying levels of caffeine, electrolytes, and added micronutrients. Prime energy drinks have generated controversy due to their marketing campaign, which has been criticized for targeting children and adolescents, in conjunction with their high concentration of caffeine. Several countries, jurisdictions, and primary and secondary schools have banned or restricted the drink due to its caffeine content exceeding legal limits, or otherwise being deemed unsafe for children to consume.
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