The Barry Callebaut ruby chocolate is characterized by a taste that has been described as slightly sweet and sour, which is comparable to that of berries, as the chocolate's main characteristic is its acidity. [11] [10] In a comparison of the phenolic content between varieties of chocolate, ruby chocolate was rated between milk and white chocolate. [10] According to a 15-month temporary marketing permit granted by the Food and Drug Administration in the United States in 2019, ruby chocolate is defined as "the solid or semiplastic food prepared by mixing and grinding cacao fat with one or more of the cacao ingredients (namely, chocolate liquor, breakfast cocoa, cocoa and lowfat cocoa), citric acid, one or more of optional dairy ingredients, and one or more optional nutritive carbohydrate sweeteners", and it must contain a minimum of 1.5% nonfat cacao solids and a minimum of 20% by weight of cacao fat. [12] [13] Under the temporary marketing permit, the product does not contain added colouring and although it may contain antioxidants, spices, and other natural and artificial flavorings, these ingredients cannot mimic the flavors of chocolate, milk, butter, berries, or other fruit. [13] The FDA said the product meets "most of the current standards for cacao products", but "deviates from the current standards of identity for chocolate products in terms of its final composition, taste, and color". [13] A broken ruby bar with caramelised almonds and pistachios Myers, Anthony (10 January 2020). "Magnum ice cream receives a Ruby makeover". Confectionery News . Retrieved 7 March 2020.

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a b EPpatent 2237677,Dumarche Arnaud; Troplin Philippe& Bernaert Herwiget al.,"Process for producing cocoa-derived material",issued 2012-06-13, assigned to Barry Callebaut AG Ruby chocolate is a style or distinct variety of chocolate that is pinkish or purple in colour. Barry Callebaut, a Belgian–Swiss cocoa company, introduced it as a distinct product on 5 September 2017 after beginning development of their product in 2004. [2] [3] [4] It has a pink color, and Barry Callebaut says it is a fourth natural type of chocolate (in addition to dark, milk, and white chocolate varieties). [5] [6] Some other industry experts have said that some cacao pods are naturally pink or purple in colour, and thus pink chocolate has been available before.Oliver Nieburg (14 September 2017). "Ruby chocolate: New gem in confectionery crown or pink misfit?", www.confectionerynews.com. [“It's possible that in 20-30 years ruby chocolate will be just as diverse as white chocolate is today.”] Barry Callebaut was granted a European patent in 2012 [7] and a U.S. patent in 2015 for the way its product is produced. [8] [9] [10]

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Sarah Young (5 September 2017). "Scientists just invented a brand new flavour of chocolate". The Independent . Retrieved 13 September 2017. Van Houten, founded by the Dutch Van Houten family nearly 200 years ago and owned by the Barry Callebaut Group since 1998, is the first to introduce ruby chocolate in a powdered form. This is a brand new product and the hospitality sector will be the first to offer it to consumers, in particular through baristas and coffee bars. a b c Nieburg, Oliver (14 September 2017). "Ruby chocolate: New gem in confectionery crown or pink misfit?". Confectionery News. William Reed Business Media Ltd . Retrieved 3 January 2018. Francestle Chocolatier, a chocolate manufacturer based in Malaysia released a Ruby Chocolate bar. [36] Bideaux, K. (2018). Millennial pink: From iPhone to Rihanna. Proceedings from the Conferenza del Colore.a b c Šeremet, D., Mandura, A., Vojvodić Cebin, A., Oskomić, M., Champion, E., Martinić, A., & Komes, D. (2019). Ruby chocolate–bioactive potential and sensory quality characteristics compared with dark, milk and white chocolate. Hrana u zdravlju i bolesti: znanstveno-stručni časopis za nutricionizam i dijetetiku, 8(2), 89-96. Ruby Hot Chocolate Is About To Launch As One Of The Biggest New Drink Trends In The Market - This latest find surprises and bedazzles with a completely new chocolate taste and colour experience, born from the ruby cocoa bean.

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Our cocoa pioneer brand Van Houten is innovating with a powdered chocolate drink made from ruby chocolate. This cutting edge development in chocolate will be offered to the hospitalityThe chocolate is made from "ruby cocoa beans". [4] [14] These are existing botanical cocoa bean varieties that have been identified as having the right attributes to be processed into ruby chocolate. [15] While the exact production method is a trade secret, publications note industry speculation is that ruby chocolate is made with unfermented cocoa beans of Brazil Lavados, which can have a natural red-pink colour. [16] [15] [17] Barry Callebaut filed a European patent application in 2010 for "cocoa-derived material" from unfermented cocoa beans (or beans fermented for no more than three days) that become red or purple after treating them with an acid, such as citric acid, and then defatting with petroleum ether or probably with CO 2. [7] [15] This amazing new chocolate powder is made by cocoa pioneers Van Houtenand contains 94% chocolate (yes that's correct it's not a typo - a huge 94% chocolate powder!) Churchill, Francis (20 October 2017). " 'Ruby' chocolate aims to satisfy new consumer tastes". Supply Management. Chartered Institute of Procurement & Supply . Retrieved 3 January 2018.