Surreal Variety Pack - High Protein Cereal – Low Sugar- Healthy Plant Based in Fibre Carb Gluten Free Vegan 13g of Protein, 0g Sugar 240g per Box 4 (1 x each)

Product Information

But that’s not stopped us teaming up with Doughnut Time UK and Toolstation to hammer home some advertising. They are aware of the need to grab the curiosity of their audience without losing their attention, a useful tactic to apply when gaining familiarity in a market. Additionally, Surreal isn’t afraid to be disruptive. With a lot of their campaigns referencing big-name breakfast cereals with high sugar content, taking aim at the likes of Frosties on billboards around London. A less conventional strategy like this one feeds into their left-field approach but also increases visibility from established audiences. Let’s face it, a bowl of seedy muesli might be healthier, but it just can’t satisfy taste cravings in the same way.

The cereal market is a well established one, and so there was an initial challenge for Surreal to set themselves apart from the rest. Surreal provides customers with the nostalgia of their favourite childhood cereals without the guilt, but with the added nutritional value. This is a fantastic midpoint between major competitors in their market; less exciting cereals providing nutritional value and sugary cereals that people love but don’t necessarily benefit from. The branding hopes to engage a sense of “innocent questioning” for its adult consumers, the Ryrie adds. One of the guiding principles –‘Never stop playing’– is rooted in the idea that a “playful mindset is a healthy mindset”, he explains. Amongst the mundanity of our daily lives, we all need a bit of playful cereal to start the day; now we can enjoy a big bowl for breakfast without the accompanying guilt. From its high-quality vegan ingredients to its rich protein content, Surreal cereal gets a big thumbs up from us 👍🏻 Onwards has also designed a mascot for Surreal; a smiling face with a cereal bowl for a mouth. Ryrie describes the face as a secondary logo, which can adapt to a variety of expressions. “We wanted the whole brand language to feel surprising and uplifting and a little bit off-beat,” he adds. An official statement also mentioned how Kellogg’s recently lost a court case challenging the government’s new HFSS guidelines around the sugar content of its cereals.Surreal aims to “make the kind of cereal we all loved as kids nutritionally relevant for today” . Sending a message like this one means customers have a clear, accessible understanding of their product. They’ve demonstrated what sets them apart from the rest. Eaten straight out of the box, sprinkled over a chocolate sundae, crumbled over vegan cheesecake or doused in plant milk and slurped up with a spoon, there are endless ways to enjoy cereal! So the exclusion of animal products instantly makes Surreal a more eco-friendly option than the majority of traditional cereals. All it took was a gazillion cardboard boxes, twelve rolls of gaffer tape, two ladders, and one fight about who got to play on the ladders. Couldn't be easier. Founded by Vita Coco veterans Kit Gammell and Jac Chetlad, Surreal cereals are sugar-free, gluten-free and vegan cereals inspired by our favourite (although less healthy) childhood staples.

This GRUELLING task involves giving cereal to people and having nice conversations with them if they want to chat (but this is London so they probably won’t) London design studio Onwards has crafted the “off-beat” branding for adult-orientated cereal brand, Surreal. The wordmark – which uses the typeface Roc Grotesk – shifts perspective on the second ‘r’. This lets the brand display the wordmark horizontally or vertically while remaining legible, Ryrie explains. Once we've ousted plates, we'll then fight those forkers in the cutlery industry (long live spoons), before completing the treble by fighting an international quiche conglomerate. In other money-saving news, we've built our new office out of papier mache, and we now pay our staff with coins made out of tin foil.Best of all? The SURREAL recipes are plant-based and gluten free, meaning they’re suitable for all sorts of diets too! How do new brands make their mark in established and concentrated markets? As a startup, going up against larger-than-life household names can often be perceived as a losing battle, deterring a business from executing an idea to its fullest. But, there are the occasional instances where new brands have not only been able to break through, but actually stand their ground against competitive giants. And Surreal cereal is doing just that. For instance, most brands use LinkedIn as a B2B marketing tool, adopting a more corporate tone of voice, which can make for a rather monotonous timeline.

Sugar-free, protein-rich cereal that’s suitable for vegans (and everyone else) of all ages! Surreal is a gamechanger brand making plant milky waves in the breakfast industry. The finance team said we’d been spending too much money, so to shut them up we made the world’s most budget billboard.Writer, scientist, amateur mycologist | I write stuff for a living. Mainly about vegan things, science, fungi, and travel. Find out more at Alice's Cerebrum This was demoralising for about twenty minutes, and then we realised it’s the perfect excuse to just not try ever again.Anyway, buy our new bowl and spoon. Or don’t. Whatever. For some reason, the brainless zombies who work in our marketing team have decided to team up with Wild, FFS Beauty Ltd and LA VIE™ to create this absolute Frankenstein of an advert.