Finally, premium assets and point of sale visible in-venue, such as mobile draught bars to create an additional pouring point in beer-gardens are not only there to increase volume and speed of serve for operators, but importantly ensure that the customer is not waiting too long for their drink (in what’s expected to be a very busy beer-garden!). Gold sets the standard for discerning drinkers. We’ve perfected it over generations to become the apple cider others aspire to be.

Nutritional Information - Thatchers Cider

Fra fat på Notley Arms i Monksilver, sammen med Steven: klar kobbergylden med flott skum helt ned. Dufter av epler og honning, smaker likeså. Myk og saftig, og ikke for søt. Noe vandig ettersmak. Thatchers Vintage 2021 has subtle wood notes and a strong, not-so-subtle bitterness that implodes my mouth. To increase volume and upweight on serves we also recommend the use of a sharing serve, such as multi-serve draught cider towers to hold up to five pints, pitchers, and wire carriers for pint glasses, when serving groups,” she says.

According Claypole, the “perfect serve” will never go out of fashion when enjoying the Swedish cider maker’s range in the on-trade.

cider trends - Morning Advertiser Summer 2021 on-trade cider trends - Morning Advertiser

Following the explosion of alcohol-free beers into the market it became inevitable the next innovation was likely to be a premium alcohol-free cider,” says Tom Ward, founder and chief executive of alcohol-free drinks retailer Wise Bartender. Westons said: “The year of the apple is upon us and it is premium and crafted apple ciders that will be the driving forces for growth in 2022, as on-trade outlets ready themselves for a continued rebalancing of value and volume sales, which will swing further in their favour over the next 12 months.” However, some 79% of cider drinkers are very quality-led, highlighting the importance of good-quality cider and communicating this to consumers. Compared to the typical alcohol drinkers, cider drinkers are more likely to be value-led and health conscious. While quality must not be compromised, it’s important for cider brands to be ensure they are considered good value for money, according to Lumina. Additionally, since cider drinkers are more likely to be health conscious, there is scope for more ‘healthy’ low-calorie cider options. Thatchers cider, my friends, is not just your run-of-the-mill cidery. No, no, no! They are a true purveyor of excellence, a master of their craft, and a shining example of the cider-making artistry that has graced the charming Somerset countryside for over a century. This family-owned treasure has been pressing apples since 1904, and their dedication to their orchards and the craft of cider-making is as unwavering as a sturdy apple tree in a gusty wind. Each of our single variety ciders is crafted to bring out a distinct flavour from our Somerset orchards. In spring, the Katy trees are heavy with blossom, and the fruit deep red at harvest. They’re deliciously juicy to eat – and even better to drink. But I would say that, wouldn’t I!

Rascal is a mix of bittersweet apples; Redstreak, Dabinett and Tremlett’s bitter. Tremlett’s is a proper, high tannin variety of cider apple and Redstreak was England’s first bittersweet variety. Blending these together presents a cider with class and pure history. Pours an amber colour. Taste is quite unique, medium but I guess made with a single variety of apple, quite full bodied for a cider. Clear pale golden pour, no head to sepak of. Aromas of sweet apples, hints of oak and vanilla. First taste was pear, but then apple, oak, vanilla. Not bad and distictively different from apple juice, but also not as tart/flavourfull as alcoholic ciders.