This Is Vegan Propaganda: (And Other Lies the Meat Industry Tells You)

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It was a Sunday afternoon in the late 1980s and the house was filled with the fatty scent of roast lamb. I absentmindedly enquired about the origins of lunch and my brother pointed at the mewing sheep in the field adjacent to our house. I was a five-year-old boy, and I decided on the spot to become the first vegetarian in my family . I enjoyed this book so much, from beginning to end. I love how the author uses the term “Vegan Propaganda” to put into perspective that the meat industry is actually the one hiding the reality from its consumers. And they’re the ones selling an idea that is in no way related to the daily facts of the industry. Not only covering ethical reasons, but going thought the environmental, health issues propagated by animal exploitation of our current food system, This is Vegan Propaganda (& Other Lies the Meat Industry Tells You) is a compassionate, fact-filled, reliable book for all to learn about why it is so essential we all ponder upon the impact of animal exploitation.

I love the way Ed breaks down all the mess surrounding veganism and the propaganda fed to us from the meat dairy and egg industries. It’s no surprise that many people prefer to think their food comes from farms where animals frolic on lush pastures. The reality challenges meat-eaters’ view of themselves as compassionate, or at least not wantonly cruel. People claim to love animals but are happy to pay for their slaughter and mistreatment. I'm a vegan, living in a non vegan family. I bought this book in a physical format with the hope that I would be able to lend it to others (family and friends) and to spark an interest for veganism.

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Then the second part talked mostly about the environmental impact of animal agriculture. This part was full of information that I didn't know, and it is my favourite one. A chapter which I really liked was the one talking about pandemics, but at the same time, it's made me just be terrified of the upcoming pandemics of the future. Although I consider myself fairly familiar with the topic, I learned a lot. Some knowledge was new to me, such as the role of animal agriculture in the outbreaks of new diseases, but my existing knowledge was also complemented by innumerable facts. Actually, numerable — I was surprised to see the e-book finish sooner than I expected, at 66%, due to the sheer amount of citations. Ed Winters, also known as Earthling Ed, is among the kindest and most sympathetic vegan activists. He does not make excuses and always has facts to debunk wonky claims against veganism. His calm demeanour and composure, even in the most heated debates, are most impressive and inspiring for new and longtime vegans alike.

I love the way the book has been organised as a tool kit to help vegans answer questions offer those curious for themselves. My only challenge is that the book feels too one-sided and might therefore be alienating to readers new to the topic. There's a fair amount of arguments opposing veganism mentioned, but they're all debunked so elegantly that the work might lose some credibility.Ed Winters has built his career on bear baiting. Not with real bears; he’s a vegan. Instead he sits in public places under signs printed with provocative statements such as “Going vegan is a moral imperative: change my mind.” Winters waits for a passerby to take the bait, in the form of debate, and uploads their subsequent conversation on his popular social media channels.

And now I want to talk a little bit about how Ed has impacted my life. His words at the London Animal Rights March in 2019 are a large part of the reason I decided to dedicate the rest of my life to the movement. I remember sitting on the floor of Parliament Square, surrounding by thousands of other vegans, and coming to the realisation that if we want change then we must work for change. We cannot be silent. The animals need us. This book is without doubt the most interesting book out there on the real truth behind the meat industry. Me empecé este libro sin saber quién era Ed Winters ni de qué iba, pero me apetecía leer un non-fiction de veganismo (ya fuera a favor o en contra del veganismo). Ha sido una total experiencia que, sin duda, repetiré. Ed Winters, "Earthling Ed", is a vegan educator, public speaker and content creator based in London, England. Winters is the co-founder and co-director of Surge, an animal rights organisation determined to create a world where compassion towards all non-human animals is the norm.This book is a roadmap to a deepening of our compassion. It is an invite to extend our love into places we have forgotten. And it is a challenge to live in the reality of our actions. Among my male peers, the environmental arguments for meat reduction do seem to be gaining traction. At restaurants, I find my fellow diners to be sweetly, sometimes proudly, curious – happily commenting that my food looks tasty, and that they had a decent vegan burger only last week. Recently, I had a lively conversation about tofu preparation methods on an all-male WhatsApp group. This exchange would not have occurred until now – partly because I would have avoided having it. Thankfully, non-animal diets are no longer a niche concern. McDonald’s even has a McPlant burger now, while vegan celebrities and Netflix documentaries are helping to normalise the concept of meat abstention or reduction. According to a 2019 survey commissioned by the Vegan Society, the number of UK vegans quadrupled to 600,000 between 2014 and 2019. Britons have reduced their meat intake by almost 17% in a decade, according to a 2021 study in The Lancet’s Planetary Health journal. Often men are proud of eating meat. I get called a ‘soy boy’ and there’s a lot of, ‘Ed must be gay because he’s vegan’

I am afraid a lot of people are still ignorant (or in denial) about the horrors of the meat, fish and dairy industries. Even my most persistent illusion that, maybe, just maybe, there could be a somewhat "humane" way of consuming animals for a part of humanity was obliterated. That just reducing the exploitation and (ab)use of non-human animals will become somewhat morally acceptable. After all this time since going vegan, I am still dealing with these delusions and denial. The myths about (and from) these industries and our consumption are powerful. And a large part of it is that I don't want to become too desperate about the reality of the situation. Humans are a consumer of resources, food is a resource, animals can be a food source and food sources are commodities.. if you can get over the morality of it which I can that's not a hard conclusion to reach.

Bearded and fond of a man bun, the British educator and author of This is Vegan Propaganda debates the merits of veganism with everyone from university students to TV hosts, and the rest of us via his TEDx talks and wildy popular YouTube channel. That’s absolutely not the reality the animal you’ll see in your supermarket later has lived. And connecting the products you buy to those gorgeous animals is even more challenging. Through exploring the major ways that our current system of animal farming affects the world around us, as well as the cultural and psychological factors that drive our behaviours, This Is Vegan Propaganda answers the pressing question, is there a better way?