Cath Kidston Mini Tripper Crossbody Tote Bag Care Bears Believe in Navy Blue PVC Reverse Coated Cotton

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The range launches online and at the brand’s flagship store in Piccadilly on 14 November. It is offered across all Cath Kidston’s product categories from homeware to apparel and accessories, including the new teenage sizing. It does always differ from day to day, but I try and keep a constant, which is to continue to hand paint a print for every season. These are my most joyful days as I connect with my print team and get to think quietly about next collections and ideas while I paint. You’re right; this is a careful balance and one that takes a long time to achieve. We do this when painting scenery to highlight the character, with often contrasting colours to make the elements sing. This kind of colouration is key in our lilac and yellow rose Care Bear pyjamas. We also use a lot of our archive artworks in collaborations so followers of each brand can recognise the heritage icons from each IP – and marvel at how beautifully they sit together! Cath Kidston design team. Dreamscapes, rainbows and flowers, moons and stars, love hearts and cupcakes adorn this wondrous

British lifestyle brand, Cath Kidston has launched a range of ‘wistful and dream-like’ prints to celebrate the 40th anniversary of the Care Bears.

They were great. They were excited and supportive of the creation of the print. We never use the assets singularly – we always paint the scenery they go in – and Bulldog were really excited to see these print evolve. My father is an artist and art director and he hugely inspired me. He was always drawing, and so was I! Print design was a natural progression as it combines my absolute love for fashion with illustration and painting. The possibilities in print design are endless, making each piece a work of art. I started my career at Alexander McQueen and Lee taught me that nothing was impossible… He was the world’s greatest. What he taught me gives me lifelong inspiration. We should talk about your new Care Bears collaboration. What made Care Bears an attractive brand to design for?

Showcased across eight prints, each design aims to illustrate the stories that Care Bears’ audiences have enjoyed for decades. The pieces – featuring moons and stars, rainbows and flowers, love hearts and cupcakes – create a range which is suited for adults and kids alike. Where kindness is always cool ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ Inspired by the original watercolour paintings by Elena Kucharik in the early ’80s, the limited-edition collaboration organised in association with UK agent Bulldog Licensing plays on the nostalgia and love of colour and print that is used regularly by Cath Kidston to deliver its recognisable and much-loved products. We use a lot of our archive artwork in collaborations so followers of each brand can recognise the heritage icons from each IP.”Our brand is emotive and connects with people, our customer is nostalgic, and our prints bring her joy… When we combine that with a vintage character – or emotion that reminds her of her childhood and sparks great memories – it really resonates with her. We responded to these by creating a print where our florals morphed into the bears with fluid painterly brush strokes, with our similar icons nestled in-between. We also created an impactful psychedelic design with pink and red large graphic clouds and stars, where the Care Bears really shone out thanks to their painterly effect. We really study the drawing style and often purposefully take a different drawing style to shine a light on the original. We also combine the two unexpectedly as this helps create the impact and sense of modernity, while respecting the original artwork.

Introducing Cath Kidston x Care Bears™, a collaboration full of colour, kindness and storytelling prints. In a joyfully vibrantThe ‘Wish Big’ print shows the characters presented as classic cherubs; the ‘Believe’ print sees the Care Bears adventuring across an ‘explosion’ of watercolour flowers, hearts, rainbows, cupcakes and moons; ‘Bedtime Bear’ sees them floating on clouds in the midnight sky – each character is engaged in a different activity: one is asleep, another is gathering flowers, while two others are chatting on a tin-can telephone.