Water leadership: Water is an integral part of Coca-Cola's business. This is why the company considers water quality as an important part of its production. It is also committed to using water efficiently, replenishing the water it uses, and treating the wastewater produced. By 2030, the company wants to achieve 100% regenerative water use across 175 facilities identified as facing high levels of water stress. And, yet, although it is sold in all sorts and sizes of bottles and dispensers today, the defining image of the world’s most famous fizzy drink is the curvaceous Coca-Cola bottle matched to the company’s flamboyant 19th Century scripted logo. Millions of people say Coke tastes best from a bottle, and whether this is scientifically provable or not, these millions know what they like: the look of the bottle and the way it fits so neatly into the hand.

The European Championship is a luxury stage where only the best of the best are present and where every victory has to be won with all the determination and selflessness. Big win, team!" Until 4 October, the High Museum of Art, Atlanta is showing The Coca-Cola Bottle: An American Icon at 100. The largest donation made to the funding of the museum, designed by the Pritzker Prize-winning US architect Richard Meier and opened in 1983, was from Robert W Woodruff, the former president of Coca-Cola. It was Woodruff who had issued instructions “to see that every man in uniform gets a bottle of Coca-Cola for 5 cents wherever he is and whatever it costs the company.” That bottle is now a seemingly ever youthful centenarian. And although it has received minor tweaks on the way, even Raymond Loewy, father of built-in obsolescence – the title of his 1951 autobiography is Never Leave Well Enough Alone– knew when he had seen the real thing. People and communities: Coca-Cola's mission is for the company to emulate the diversity of its consumer market. It aims to have women represent 50% of its leadership on a global scale and for its U.S. employee base to correspond to census data in terms of race and ethnicity by 2030.

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On Tuesday, France midfielder Paul Pogba removed a bottle of Heineken beer that had been placed in front of him at a news conference following the 1-0 win over Germany in Munich. The only significant change in its 100-year history came in 1957 when Raymond Loewy and John Ebstein, his chief of staff, replaced the embossed Coca-Cola logo with bright white applied lettering. This brought the bottle up-to-date, although the logo remained the characterful design created by Frank Mason Robinson in 1886. Robinson was Colonel Pemberton’s bookkeeper. He modelled his lettering on ‘Spencerian’ script, a form of standardised writing for US business correspondence devised by Platt Rogers Spencer in 1840, a quarter of a century before the typewriter. Robinson had also come up with the name Coca-Cola, a play on cocaine and kola, the nut Pemberton extracted caffeine from for his patent ‘medicinal’ syrup.

They added that without the support of brands like Coca-Cola, "we could not organise a tournament with such success for players and fans, nor invest in the future of football at all levels." Pogba, a practising Muslim who does not drink alcohol, removed the bottle when he sat down to speak to the media after he was named man of the match. Coca-Cola, an official sponsor of Euro 2020, responded in a statement that "everyone is entitled to their drink preferences" with different "tastes and needs."