Today athletes are faced with challenges both on and off the field. Spurred by social media there is more noise than ever and the youth athletes of today are faced with comparisons at every turn. Rising above the noise, the most confident athletes all have one thing in common - they forge their own path to greatness. Golf has long required athletes to adhere to a strict dress code, one often best suited to the traditional player. But over the last few years, the game has seen a resurgence — most notably during the pandemic — and with it a more diverse set of players embracing an expressive sense of style. “You’re starting to see a much younger group come on to the course, and that has helped loosen some of those longstanding restrictions,” said Nathan Todd, Design Director of Performance Essentials at Under Armour. “It has really opened up the opportunity to be more creative, more exploratory, and more fun.” Todd has led development of NBA star and golf enthusiast Stephen Curry’s Under Armour golf apparel since 2019, and continued in this role when Curry Brand, powered by Under Amour, launched its golf line earlier this year. Curry debuted pieces from the brand’s latest collection — set to release on July 28 at UA.com — in early July while playing alongside his father, Dell, and brother, Seth, in the American Century Celebrity Golf Championship Tournament. Most of the greatest successes in life and in sports are brought on by a profound change. And these big changes don’t come easily—a willingness to adapt takes bravery and determination. Finding comfort in the unknown allows us to live out our true potential instead of cowering from the next big move. Joel Embiid has allowed change to propel him forward and never let comparisons slow him down. Through the new Athlete No One Saw Coming campaign, Under Armour wants youth athletes to do the same and keep moving as they forge their own paths to greatness.

Under Armour is thrilled to announce that its signature UA Flow technology has brought home gold at the 2022 Edison Awards in the Performance Based Design category, a first-time honor for the brand. The groundbreaking lightweight and long-lasting shoe technology was developed and executed in partnership between Dow and Under Armour teams including Innovation, Product Design, Biomechanics, Athlete and Consumer Insights groups, and many others. UA Flow technology was first introduced in December 2020 as the signature design element of our Curry Flow 8 basketball shoe.Technology is always moving fast and runners’ demands are growing as the bar gets higher. Disrupting the market with innovation and meeting the athlete where they need us is what Under Armour does best. Together, our human performance and product development teams continue to bring athletes the best footwear from the UA Innovation Lab in Baltimore and UA Human Performance Center in Portland. Like for most of us, the last 12 months haven’t been easy for Natasha Hastings. About a year ago, the two-time Olympic and five-time World Champion gold medal sprinter was gearing up for another summer of international competition and adjusting to life with a newborn baby. But within a few months, Hastings became a single mother, and the coronavirus pandemic had postponed any thought of adding to her medal count. As Hastings began navigating these obstacles, she realized that her training routine would not only require physical conditioning, but a change in her approach to her mental game. Lower temperatures don’t mean you have to put your quest for lower scores on hold. Keep the clubs out all year long and Fight the Cold with Under Armour’s new ColdGear Golf Kit, which combines the best of our innovative winter technologies to keep you warm and dry without restricting any aspect of your swing. Built with our next-generation ColdGear Infrared tech (thermal regulation that delivers optimal warmth) and UA Storm tech (next-gen water repellent), Under Armour is arming golfers to turn 18 holes into 36—or even more—without having to stop in the clubhouse to warm up in even the coldest and wettest conditions. Today, Under Armour announced that following a comprehensive search and interview process, retail industry veteran Shawn Curran will join Under Armour as Chief Supply Chain Officer, reporting to President and CEO, Stephanie Linnartz. In 2021 the relationship between brands and student-athletes changed forever with the move to allow students to profit off of their name, image, and likeness (or NIL), in addition to making money from signing autographs, starting their own businesses, teaching camps or lessons, starring in advertising campaigns and posting sponsored social media content. Before this landmark decision, critics claimed for decades that compensating student-athletes would make it harder for them to focus on competition and schooling. Instead, athletes have found the new rules are not only lucrative but liberating. Now, on the first anniversary of this significant shift, Under Armour reflects on its successful roster of purpose-first, NIL partnerships and outlines its future goals for this new frontier of collegiate sports marketing.

Under Armour, Inc. today published its FY2023 Sustainability & Impact Report, providing a progress update on 23 goals the company announced in 2022 as part of its work to reduce the environmental footprint of its products and operations while accelerating its social and community impact.As the opportunities for amateur athletes continue to grow both in and out of competition, so too does this group’s need for support as it navigates sports’ changing circumstances. That’s why Under Armour recently launched The Workout, an immersive athlete development experience aimed at providing young, elite athletes with the guidance and tools they need to be successful today and at the next level of play. In July, eight of the best high school athletes from a variety of sports traveled to Under Armour’s Human Performance Center in Portland, Oregon, for four days full of instruction and activities on everything from training and recovery to personal branding. The athletes walked away from The Workout with new resources and relationships that will help set them up for their athletic careers. Meet The Workout’s 2021 participants below, and catch the athletes’ full experience with Under Armour in an ESPNU special airing Wednesday, September 1, at 8 p.m. EST. Under Armour welcomes Diana Flores, world flag football champion, as a new Global Ambassador addition to UA Athlete roster. Flores is the first flag football athlete to join the Under Armour family and, at 25 years old, is an inspiring example of the resilience and dedication it takes for young athletes to always strive for more. When Stephen Curry requested more compression sleeves to support an injury, Under Armour answered the call in less than 24 hours. Over the weekend, Stephen Curry headed to the courts at Menlo Park to put on his annual elite hands-on training, giving youth hoopers the opportunity of a lifetime to learn from and play alongside the three-point king himself. It has been nearly a decade since Under Armour and Notre Dame joined forces in a partnership that epitomized the union of tradition and performance. With the vision to elevate and inspire student-athletes, UA and the Fighting Irish have renewed their partnership in an agreement that reflects their shared commitment to authenticity, innovation and achievement.