Wrigley's Doublemint Chewing Gum - 40 pk.

Product Information

We are committed to ensuring that consumer needs are always satisfied. With the changing nature of people’s lifestyles, providing an on-the-go breath freshener which can be enjoyed regularly – due to its sugar-free credentials – is something we identified as a key demand in the category.” In so doing, the Court of First Instance applied a test based on whether the mark is ‘exclusively descriptive’, which is not the test laid down by Article 7(1)(c) of Regulation No 40/94. The ECJ agreed with the CFI in that the components "EURO" and "HYPO" were descriptive and the overall concept of "EUROHYPO" did not give an overall impression that went beyond the sum of its parts. There was no additional unusual element to distinguish the applicant's service from those of a different commercial origin. HOMEZONE

The company loved to capitalize on the word “double” and introduced the Doublemint twins in 1939. Initially, they were drawings Wrigley included in magazine and newspaper advertisements. From 1959 they cast and used real twins in their print ads and commercials. There have been many of the years, so let’s meet some of the Doublemint Twins. Jayne and Joan Knoerzer: The First Real Doublemint Twins Brush your breath with Dentyne, commercial #3. Dentyne has been around a long time, but their advertising started getting creative around the late 1970s/early 1980s. This 1981 spot is one of the funniest gum commercials in existence. One of several in a series of increasingly ridiculous ads for the gum, this spot begins with an egregious voice singing about taking someone up to lover’s lane only to have them run away when they caught a whiff of the person’s breath. It continues similarly before concluding. All of the “Brush your breath with Dentyne” spots follow a similar pattern to varying degrees of hilarity.

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The Court held that "insulate" had no meaning other than to insulate, and "for life" would be understood by the relevant public (here, the English-speaking part of the European public) as meaning "lasts for a lifetime" or "for a lifetime period". b) indications concerning the kind, quality, quantity, intended purpose, value, geographical origin, the time of production of the goods or of rendering of the service, or other characteristics of the goods or service; The ECJ ruled that although there was some overlap between the 'distinctiveness' and 'descriptiveness' grounds for refusal to register a trade mark, each ground was independent and required separate examination.

Liz and Jean Sagal, the sisters of Katey Sagal of Married….With Childrenand Futuramafame, were cast for the role in the 1980s. Their role was short-lived, but they used it as a stepping-stone to act in their own TV show, “Double Trouble.” Trident Layers, “Paid in Gum.” Trident marketed itself as a dentist-recommended gum in the 1970s with their slogan, “Four out of five dentists surveyed recommend sugarless gum for their patients who chew gum.” It was one of several chewing gums that touted its health benefits and became recognized by the American Dental Association for its ability to help prevent cavities when chewed for 20 minutes after eating (but only if it’s sugarless). The brand later maintained the focus on chewing gum to prevent cavities. Still, it shifted its messaging to trendier campaigns and shortened taglines like, “Flavor for your taste without sugar for your teeth.” Both went on to have very successful careers in Hollywood. Terrie was a screenwriter, producer, and composer who served on the boards of numerous prestigious institutes. Jennie and Terrie got David Letterman his first gig writing for The Tonight Show and wrote Dr. Phil’s first pilot. They also wrote many successful movies over the years. A Community trade mark shall not entitle the proprietor to prohibit a third party from using in the course of trade: Find sources: "Doublemint"– news · newspapers · books · scholar · JSTOR ( April 2008) ( Learn how and when to remove this template message)This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. The Court therefore found that the relevant public would understand the word sign INSULATE FOR LIFE as "a reference to very long-lasting services related to the use of a particularly durable insulation material, and not as an indication of the commercial origin of those services".