Rob has made a career out of internet-based entertainment. He has released the weekly b3ta newsletter since before I was born, and credits it as his first project that amassed some “fans and public recognition”. Crucially, it gives him the ability to launch a new project because he always has the “first 50 people to look at something”. The newsletter itself has a pleasingly under-designed look, which is “all about trying to make people enjoy the content”, rather than focus upon the formatting or design. “In 2001, when it launched, that was a retro look for a newsletter” – and it has not changed since. I'm not telling you what the lesson is. I'm saying you need to read it and find your own meaning and important lessons of humanity." He later quips: "There's a lot of advice in there on how to screw people over in your office".

Rob spent the last 20 years building interactive web projects, including message board b3ta.com. He started Fesshole with an open invitation from his personal account three years ago asking if people would like to anonymously confess their sins. The book is themed around the 10 commandments (hence why Rob is dressed as a vicar), with Rob arguing there are life lessons hidden within the admissions from strangers. FOR ANYONE WORRIED ABOUT THEIR A-LEVELS: REMEMBER THAT IT'S TOO LATE TO STOP CLIMATE CHANGE & MOST OF YOU WILL DIE FIGHTING FOR WATER" It’s confession time, folks! Things have been building up inside of you for too long. Secrets you thought you’d never share with another soul are bubbling to the surface begging for release.

From ways to avoid embarrassment to revenge tactics, here are Rob's favourite confessions, with each one based on a makeshift commandment that he warns people should take "very, very seriously"... My wife passively aggressively points out my failings to the dog when I'm in earshot. I tell her this is pathetic, but when she goes out, I sit him down and give him my account of events at length." A REFERENDUM IS WHEN A COUNTRY HATES ITSELF VERY MUCH AND DECIDES TO HAVE A PROXY WAR INSTEAD OF GETTING A PUPPY" And another: "Completely ruined one morning after a heavy session I somehow managed to make a bacon sandwich and cup of tea. I put brown sauce in my tea instead of on my butty. I didn't have the mental ability to make another one so drank it. It tasted lovely and I've done it every since."

Fesshole has also gone on tour with an interactive audience. Attendees can submit confessions and own up to them in front of everyone, while they'll also discuss topics that the room has been surveyed on prior to the event.

Hilarious! The only guide any alien would need to find out what humans are really like' David Schneider I work with my own gut feeling," he said. "The stuff I don't publish is because I think it would be wrong to put it in front of a large audience.