There are several settings and processor modes that you can use to try to find a balance that works but, ultimately, none of them fully solve the underlying problem. It’s a shame because there are some good things about this TV’s picture performance.

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Max light output HDR (high dynamic range) while displaying small white square taking up 10% of the screen (measured in Nits) Although it’s far from perfect, there’s still plenty to enjoy about the Hisense E7K Pro and some aspects of its picture-making performance that make it a very watchable TV indeed. This cookie is set by the Bazaarvoice. The cookie allows internal Bazaarvoice web analytics to be correlated to the same user for interactions across the Bazaarvoice network. Whether looking at the dim bulbs of a pub, car headlights gleaming after dark, or the daylight cascading through an office window, this Hisense set was fully able to focus up to 700 nits peak brightness where it mattered, without notable blooming in surrounding pixels. 700 nits isn’t incredibly high, of course, compared to the 1,000-2,000 nits of some new Samsung TVs, but the U7QF knows what to do with what it’s given. Max light output HDR (high dynamic range) while displaying a live scene and white square taking up 10% of the screen (measured in Nits)

A razor-sharp 4K TV, with only a few problems

The rest of the VIDAA U4 experience is basically fine, and if that sounds like damning with faint praise, then it probably is. It’s usable, responsive and pleasant looking but, as with many TV UIs, we aren't convinced that the content suggestions are all that helpful, particularly when they require subscriptions and rental fees to access them. We do, at least, like that the content is grouped by genre and that it’s made clear which service they’re on before you select them. Switch to standard-def content from the built-in tuner and the Hisense copes much better, largely because the higher frame rate of the signal requires less processing from the TV, and the motion smearing issue is almost gone. Subtitles and audio description information displayed on electronic programme guide more info panel We watch Spider-man Homecoming on 4K Blu-ray, and even small movements are blurry. There’s smearing in action scenes, but the effect is actually worse during close-up shots. Slight movements of a head, the type of which are frequent in any film or TV show, cause this TV issues. It's a trait that was fairly common of cheaper LCD sets a few years ago, but that we haven't seen for quite a while.

Hisense E7HQ Review: Delivers colorful, crisp images at an

Of course, you may prefer to put your nice new TV on the wall. But when you see the E7K Pro in profile, you might think again. At its deepest, it’s a profoundly unfashionable 81mm deep - and it’s that depth over quite a lot of the rear panel. Add in the fact that there’s no cable-cover or cable-management included, and this Hisense is not the most obvious candidate for wall-mounting.You can’t expect perfection from a 55-inchQLED TV costing less than four-figures - so let’s not all pretend to be aghast that the Hisense E7K Pro isn’t perfect. A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. Hisense makes use of a variety of different smart TV platforms, depending on the set you’re watching, including the third-party Roku and Android TV platforms. The U7QF, however, uses a proprietary OS called VIDAA U. This TV has a problem with motion when watching 24fps content. Unfortunately, that includes most film and premium TV, whether played from a disc or streamed from a service such as Netflix, or through a media streamer. AppNexus sets the anj cookie that contains data stating whether a cookie ID is synced with partners.