Basic Word Search". United States Patent and Trademark Office. Note: Perform a "Basic Word Search" for the term "Liquid Death", and select serial number "87518674" from the results. Liquid Death has arrived in the Mix! The finest canned sparkling water you'll ever drink containing naturally occurring minerals that will 'murder your thirst'! Carbonated similarly to beer, with a little less carbonation than your 'average' sparkling water meaning a less bitter experience and much more thirst quenching! Created by the former creative director of Netflix Mike Cessario, inspired by a concert whereby concert goers where sipping water from Monster Energy cans to stay hydrated! Originally Liquid Death was merely a concept that kinda got out of hand! Liquid Death was yet to exist but Mike created a commercial for it and it went VIRAL! From this - the REAL Liquid Death brand was born. Holtz, Steve (August 19, 2020). "7-Eleven Gives 25 Small Brands a Test Run". CSP. Archived from the original on November 30, 2020. a b Loizos, Connie (January 24, 2019). "A Brand Called Liquid Death Wants to Sell Mountain Water to the Cool Kids". Tech Crunch. Archived from the original on March 3, 2020.

Liquid Death Mango Chainsaw Mountain Water Can 500ml

Further NPD is also on the horizon. The brand sells a line of iced teas in the US, which Cessario has said are “fair game” for launch in the UK in the future. Two categories he doesn’t forsee the brand moving into, however, are energy drinks and alcohol. Liquid Death is for everyone who appreciates a little rebellion with their hydration. Whether your customers are health-conscious, eco-conscious, or simply someone who enjoys a good laugh, Liquid Death has something to offer them. From children to the elderly, expectant mothers to designated drivers, these cans may resemble alcoholic beverages, but they contain nothing but water. Liquid Death is here to help quench thirst, regardless of who is drinking it. Not only is the brand a healthier option for customers, but it is ideal for the environmentally conscious who also support the brand’s death to plastic motto. Loizos, Connie (May 13, 2021). "With its Newest Round, Liquid Death Will Exclusively 'Murder Your Thirst' at Live Nation Events". Tech Crunch. Archived from the original on June 3, 2021.Liquid Death has arrived in the Mix! The finest canned water you'll ever drink containing naturally occurring minerals that will 'murder your thirst'! Created by the former creative director of Netflix Mike Cessario, inspired by a concert whereby concert goers where sipping water from Monster Energy cans to stay hydrated! Originally Liquid Death was merely a concept that kinda got out of hand! Liquid Death was yet to exist but Mike created a commercial for it and it went VIRAL! From this - the REAL Liquid Death brand was born. Where to Buy". Liquid Death. Archived from the original on December 5, 2021 . Retrieved December 5, 2021. Welcome to the world of Liquid Death, the American drinks brand that brings a refreshing twist to the beverage industry. But don't let their alternative branding fool you – behind the humour lies a commitment to quality and sustainability. With a tongue-in-cheek approach, Liquid Death aims to murder thirst while championing healthier drinks and combating plastic waste. All this has enabled Liquid Death to persuade shoppers to part with sums rarely heard of for what is essentially canned water. Founder and CEO Mike Cessario lives and breathes marketing. Prior to having the idea for Liquid Death in 2017, he made his way working on campaigns for the likes of Netflix, Nike, Toyota and Nestlé.

Liquid Death (Our honest review) | You Well Liquid Death (Our honest review) | You Well

The news Liquid Death secured its first UK supermarket listingsadded to the conversation that Liquid Death may well be the next big US brand to take over the UK. But where did it all begin? Where did Liquid Death come from and why is it so popular? You may assume a brand with aname like Liquid Deathmadeenergy drinks, rat poison or maybe lighter fluid. But no. Liquid Death sells one of the most homogenous goodson the planet: plain,old mineral water. And it’s one of the most refreshing new fmcg brands of the past few years. When you have a true brand, you transcend kind of those small functional benefits and it becomes a very different value proposition for the consumer,” he added. Why can’t a water brand have a heavy metal aesthetic, or the tagline ‘murder your thirst’? Asking heretical questions that challenge everything we assume and accept about a category can help a brand reach new creative heights. It recently shifted production from Austria to the US – although its Austrian supplier “will continue to be our partner for the EU market”, said Liquid Death CEO Mike Cessario, adding that Europe had “always been on our roadmap”.It’s a well-trodden path, one that the likes of Logan Paul and KSI’s Prime and, more recently, Jimmy Donaldson, aka MrBeast,have pursued. Alcántara, Ann-Marie (July 29, 2022). "Brands Try Turning NFTs From Kitschy Collectibles Into Something Utilitarian for Consumers". Wall Street Journal. ISSN 0099-9660. Archived from the original on December 7, 2022 . Retrieved September 18, 2022. Delaware native Mike Cessario, a graphic designer [13] was inspired to create Liquid Death after watching a Vans Warped Tour in 2009, in which concert goers would drink water out of Monster Energy cans to stay hydrated. Cessario stated he wondered why no one had marketed water in a manner similar to Monster. For marketing, Cessario emphasized interestingness, which he believed would transition into organic shares on social media. [14] Mike Cessario told The Grocer the healthy beverage brand had initially chosen to source from Austria because “there was not a single bottler who could put spring water in cans” in the US when it started in 2019.

UK marketers can learn from US water brand Liquid Death What UK marketers can learn from US water brand Liquid Death

Review: Liquid Death". Bevnet. February 13, 2019. Archived from the original on February 14, 2019 . Retrieved March 25, 2021. {{ cite web}}: CS1 maint: unfit URL ( link) It’s not just plain still water in a can. It’s our flavoured sparkling which is like a healthy soda as well,” he said. “We want to see what the reaction from the UK market is like.” In the US, the brand this week unveiled a partnership with Blink-182 drummer Travis Barker to launch Enema of the State, the “first-ever celebrity-endorsed luxury enema”. Liquid Death elected to list its flavoured sparkling variants in the retailer as part a strategy to build as “a beverage company, not just a water company”, Cessario said. However, it’s not just enough to have a visually striking product to entice consumption. A new fmcg company needs to build its brand and give people a reason to choose the product – this is where advertising enters the equation.While other water brands are talking aboutbabbling brooksand health benefits, Liquid Death instead focuseson creating laugh-out-loud branded contentto increase its fandom, encourage sales, compete with the bigger budgets of its competitorsand ‘win the internet’.Wasser aus Frankenmarkt beliebt in den USA"[Water from Frankenmarkt popular in the USA]. ORF (in German). July 28, 2022. Archived from the original on December 24, 2022 . Retrieved July 28, 2022. Cessario founded Liquid Death in 2019 after working in marketing for the likes of Netflix, Nike, Toyota and Nestlé US-Marke "versilbert" Wasser aus Oberösterreich". MSN (in Austrian German). Archived from the original on July 28, 2022 . Retrieved July 28, 2022. The drink is sold in a 16.9USfloz (500ml) "tallboy" drink can. [3] Its water was sourced from the Austrian Alps, [4] where it was also canned. [5] It was canned by the Austrian beverage company Starzinger in the Upper Austrian town of Frankenmarkt (altitude 1,759 ft). [6] [7] In 2020, the brand introduced a sparkling water variety. [8] Its manufacturer is Supplying Demand, Inc. [9] In addition to the original sparkling water, Liquid Death also introduced four flavored carbonated beverages including Mango Chainsaw, Severed Lime, Convicted Melon, and Berry It Alive. [10] Unlike their unflavored seltzer these flavored carbonated beverages ("sparkling waters") are actually akin to all-natural, low-calorie sodas as they not only contained added natural flavorings/extracts but also acidulants and some added sugar (from agave nectar) as well. The sugar sparkling waters have each around 20 calories. In March 2023, the company announced sale of three tea flavors: Armless Palmer, Grim Leafer, and Rest in Peach, which contain agave nectar and 30mg of caffeine. [11] Liquid Death is “100%” open to sourcing water for its products in the UK in the future, according to its CEO.