And what about green brands? We dug into the sustainability details on brands including Ecover , Smol , Method and Bio-D . Laundry detergent test results

Persil have launched a new format of laundry detergent with triple power; Persil Powergems. For the past few years, I’ve been washing all of our clothes with capsule style of laundry detergent, so I was wondered whether the new Powergems would win me over with their convenience or results, and I was interested to give them a go! Gemma Cleland, Executive Director for Unilever’s Home Care category, says: “When it comes to laundry, everyone wants to get the job done with great results but with minimum fuss. That’s why our shoppers tell us they are looking for laundry products that make washing simpler and easier.” In testing with consumers, 92% said Powergems exceeded their expectations and 74% rated the product as new and different compared to other laundry detergents available. The potential environmental benefits are huge With family of 5, laundry is a big thing in our house. I have never had an empty washing basket. Not from want of trying – it’s just that the moment I empty it, it seems to magically fill up again.Using the very best laundry detergents means your laundry will emerge from the machine spotless, with whites pristine and colours vibrant. What’s more, the unique bottle design – co-created with consumers – helps communicate the revolutionary format and makes Powergems easier to use. With this insight, our R&D centres in Mumbai, Vlaardingen and Port Sunlight, sought to create a laundry product from scratch that uses 100% active ingredients and is twice as concentrated as powder. The new formulation, produced in Lord Lever’s first-ever soap factory in Warrington, removes stains effectively with less mess than a powder, but with the care and intense freshness of a liquid. This new technology allows fragrance molecules to cling to fabric throughout the wash. I put on a load first thing in the morning and another load around lunchtime and I usually wash every second day. I love that Powergems unique gem formula uses fewer chemicals per wash and contains only active ingredients, to ensure it is twice as concentrated as Persil’s current powder format. As a result, we will be able to use less product to get brilliant results.

Persil Powergems is a unique innovation, with more than 20 patents and patents pending, and an €18 million investment in its development, led from Unilever’s R&D centre in Port Sunlight, Wirral. Persil Powergems advanced gem formulation represents the first breakthrough innovation in the laundry category for a decade. Teach the children and your partner how to do the laundry – This was a life changer for me. Now I just have to say can you pop the washing on and either the boys or MadDad will do it. You do not have to do everything and delegating is a great thing. Powergems. The Ultimate laundry detergent from Persil. Just one concentrated dose contains triple power to remove tough stains, care for your clothes and intensify freshness. Our results may surprise you – the most expensive cleaning products aren't always the best. And as we reveal which laundry detergents are the best value, we can help you save money. A new breakthrough detergent, Persil Powergems boasts triple power to not only remove stains, but also care for and freshen your clothes. From Persil's range of washing powder, washing liquid and washing capsules, comes this new laundry detergent.No one else tests as thoroughly as we do. Our independent lab tests mimic the everyday dirt and stains you get on your clothes and linen, so you can be confident that Best Buy laundry detergents really will get your grubbiest washing clean. My boys have certain clothes that they love and want to wear constantly (their football kits!) so I need our laundry detergent to care for the clothes well, keeping their colour from fading. Use Persil Powergems, a revolutionary laundry detergent with triple powers that removes stains, cares for clothes and keeps them fresh. These little gems offer the ultimate clean, ensuring you only have to wash once and they even work well on filthy school shirts! This premium product is a potential game-changer for our laundry business, which is geared towards creating more value. “We believe Powergems will encourage further innovation in the category and help grow value for our retail customers and our business,” says Gemma.