Horovitz, Bruce (29 August 2004). "Jamaican bobsledders race to find marketers, sponsorship". USA TODAY.

In the U.S. in 2010, the bottling size was reduced from a typical 12 oz. per serving to 11.2 oz. per serving which is equivalent to the typical metric serving of 0.33 litre. [ citation needed] Flynn, LeVaughn (December 7, 2006). "Reggae Boyz living red!". The Jamaica Star Online . Retrieved 2018-10-27. Red Stripe sponsors sports talk television program Pardon the Interruption during the summer months, alternating with Guinness. [ citation needed] Also recently Red Stripe began sponsoring the International Festival of Thumb Wrestling held annually in Mason City, Iowa. [ citation needed] Red Stripe also sponsored Ignite Urban competition along with SUM Entertainment. [16]Dill, Mallorre (27 August 2001). "Simply Red". Brandweek. Archived from the original on 2008-03-19. In 2012, Diageo moved production of the U.S. supply of Red Stripe from Jamaica to the U.S., contract-brewed for it by City Brewing Co. of La Crosse, Wisconsin, at its Latrobe Brewing Company facility in Pennsylvania. Desnoes & Geddes still made Red Stripe for Jamaica, Brazil, Canada and Europe. [8] We're rolling out Green Grip to remove plastic rings from our cans. Once completed, we'll have removed 500 tonnes of single use plastic each year, equivalent to 94 million plastic bags. Red Stripe. Kruse, John. "Galena Brewing Company holds secret history of Red Stripe". The Telegraph Herald. The Telegraph Herald. Archived from the original on 26 April 2018 . Retrieved 26 April 2018.

Red Stripe is a 4.7% ABV pale lager brewed by Desnoes & Geddes in Jamaica and the Netherlands. It was first introduced in 1928 from a recipe developed by Paul H. Geddes and Bill Martindale. In 1993, Guinness Brewing Worldwide, now Diageo, acquired a controlling interest in Desnoes & Geddes, and took over international distribution in many markets. In 2015, Heineken acquired Diageo's stake and stated it would launch an offer for the shares it did not own. [1] History [ edit ] Red Stripe in its traditional stubby bottle, introduced in 1965 [2] and reduced to 11.2 US fluid ounces (0.3L) in 2010Red Stripe Buys Jamaican Team A New Bobsled After Coach Quits". Huffington Post. February 16, 2018.

Diageo moving production of Red Stripe US supply". Business Week. October 5, 2011. Archived from the original on 2016-03-11. It was still being imported to the U.S. in 2023, from Jamaica in bottles, and the Netherlands in kegs and cans. [9] Advertising [ edit ] Red Stripe billboard in Savanna-la-Mar, Jamaica (1990) Red Stripe has been an intermittent sponsor of the Jamaica national bobsled team. [11] In February 2018, following turmoil within the Jamaica Olympic women's bobsled team, Red Stripe stepped in at the last minute to sponsor a new bobsled so that the team could compete in the Pyeongchang 2018 Olympics as planned. [12] Red Stripe, SUM Entertainment Enlist Nelly to Help 'Ignite' Talent Search". Billboard. March 30, 2017.Colothan, Scott (7 December 2006). "Looking for the finest fresh talent..." Gigwise . Retrieved 2018-10-27. If on inspection there is any damage or shortage it is imperative that this is noted on the delivery note at the time of delivery as claims will not be considered if this is not completed. In North America, a television advertising campaign launched in 2001 features Dorrel Salmon playing a comedic take on a Jamaican man, using variations on the catchphrase, "Hooray, beer!" [10] In the UK, the advertising campaign plays on the 'easy vibe' of Jamaican Beer, with catchphrases such as "easy now." The icon that is Red Stripe is unique. Its crisp grain store character and subtle citrus notes make it stand out from the crowd as it carnivals across your tongue. Fechner, Jason (16 May 2013). "Barley, hops and history in Galena, Illinois". WQAD. WQAD . Retrieved 26 April 2018.