Rubicon Spring Black Cherry Raspberry, Sparkling Spring Water with Real Fruit Juice & Natural Flavours, Only 12 Calories, 12 x 500 ml Multipack Bottles

Product Information

Cash & carry/delivered wholesale is the bulk of our business, particularly for a brand like Rubicon, which was pretty much born in that sector of the market,” says Troy. “The support of the trade is critical to us and the response to the launch has been really good. Our wholesale customers recognise the size and scale of the opportunity.” The NHS recommends that people consume no more than 30 grams of sugar per day. A can of Rubicon Sparkling Mango Juice (330ml) contains 15 grams of sugar, which is half of the recommended limit. Troy continues: “We undertook our biggest ever research programme to fully understand the key drivers behind changing attitudes towards health. It highlighted an 18% growth in the number of carbonates shoppers who are also buying water and a 19% rise in the number who only buy water (Kantar). Many of these consumers are primarily looking to reduce their sugar and calorie intake. The table below displays the nutritional information (per 100ml) for Rubicon mango, passionfruit, and Lychee flavour still drinks as well as one sparkling variety. Rubicon drinks also contain stabilisers and preservatives, which are added to extend the shelf life of the product. Some people may be sensitive to these ingredients and may experience gastrointestinal problems after consuming them.

Other ingredients that may be of concern include flavouring. Some flavourings, such as artificial raspberry flavouring, have been linked to cancer in animals.

AG Barr claims to have “reinvented water” with its new Rubicon Spring brand, which will be sold in to the trade from the end of June.

The main difference between still and sparkling Rubicon drinks is carbonation. Sparkling drinks also contain less fruit juice than still drinks. Carbonated Water, Sugar, Passion Fruit Juice from Concentrate (4%), Stabilisers (Gellan Gum, Pectin, Gum Arabic, Glycerol Esters of Wood Rosins), Acid (Malic Acid), Flavourings, Preservatives (E452i, E202), Antioxidant (Ascorbic Acid), Colour (Beta Carotene), Sweetener (Sucralose) The protein and salt content is very low for all of the drinks, with less than 0.5g per 100ml. And finally, all of the drinks (apart from the sparkling flavours) are a good source of Vitamin C, providing 30mg per serving. Is Rubicon healthy or not? The launches will be supported by a communications investment strategy as part of the brand’s ‘MAKE THE UNBORING CHOICE’ campaign that launched in 2020. Overall, Rubicon juices can be considered a healthier option compared to sugary sodas and some other fruit juices. They are lower in calories and provide a good source of vitamin C. However, they still contain high levels of sugar and some people may want to limit their consumption.Artificial sweeteners have been linked to cancer and some studies have also linked artificial sweeteners to health problems such as weight gain and diabetes. However, more research is needed to confirm these effects.

Finally, the Rubicon Raw Energy drink contains caffeine. Caffeine is a stimulant that can cause jitters, anxiety and insomnia. It is important to limit caffeine intake to 400 mg per day. A can of Rubicon Raw Energy contains 80 mg of caffeine, which is well within the recommended limit. However, people who are sensitive to caffeine may want to avoid this drink. Rubicon Raw Energy also contains caffeine, whereas other drinks do not. Are there any concerning ingredients in Rubicon drinks? Some people may also be concerned about the artificial sweeteners used in Rubicon drinks. These include Sucralose and Acesulfame K. Overall, Rubicon drinks are safe to consume. However, if you are concerned about any of the ingredients, you should speak to your doctor or a registered dietitian before drinking them. Rubicon juices – Nutritional information The nutritional information for Rubicon mango, passionfruit and lychee flavour drinks show that they are all low in calories, with around 20kcal per 100ml. They also all have a low-fat content, with less than 0.5g per 100ml.For example, the Rubicon Mango (Sparkling) contains 8% mango purée, whereas the Rubicon Mango (Still) contains 19% mango puree. Rubicon is a fruit juice drink that comes in both still and sparkling versions. There are different flavours available, including mango, passion fruit and Lychee. We’re confident that our two new tropical Rubicon products will provide incremental sales opportunities for retailers, particularly as we head into the peak summer sales period where Rubicon sales more than double (IRI).

All of the Rubicon drinks contain water, sugar and fruit juice. The type of fruit juice used varies depending on the variety of drink.For example, the Rubicon Mango contains mango puree, whereas the Rubicon Passion Fruit contains passion fruit juice from concentrate. The other ingredients in Rubicon drinks include stabilisers, flavourings, sweeteners and vitamins. A can of Rubicon Raw Energy Drink (500ml), on the other hand, contains 23 grams of sugar, which is close to the recommended limit. It is important to consider these levels when making choices about your overall sugar consumption for the day. Carbonated Water, Mango Purée (8%), Sugar, Acid (Malic Acid), Stabilisers (Gellan Gum, Pectin), Flavourings, Colour (Beta Carotene), Sweetener (Sucralose), Preservative (Sodium Benzoate) And there is only 4% of Passion Fruit Juice from Concentrate in Rubicon Passionfruit (Sparkling), whereas in Rubicon Passion Fruit (Still) there is 13% of Passion Fruit Juice from Concentrate. The sugar content is high for all of the drinks, with 4.4-4.5g per 100ml. That’s around 1 teaspoon of sugar.