The TV spots, and the characters, were directed by Darren Walsh. Walsh has directed all of the meerkat television and cinema commercials to date, and has won several awards for the work. In the adverts, Orlov is voiced by Simon Greenall. [5] Broadcasts of adverts featuring Russian meerkat Aleksandr Orlov and his loyal companion Sergei will be restricted on television, because of concerns about sensitivities surrounding the invasion of Ukraine. We are continually reviewing our advertising to ensure we’re being sensitive to the current situation.”

Meerkat advertising Compare the Market pulls Compare the Meerkat advertising

a b c Soskin, David (1 November 2010). Net Profit: How to Succeed in Digital Business. London: John Wiley & Sons. pp.172–173. ISBN 978-0470660812.However, Compare the Market, which is own by BGL Group based in Peterborough, has taken the decision to make sure the adverts do not appear close to news programmes to be "sensitive to the current situation". How Passion created Aleks the billionaire meerkat". Digitalartsonline.co.uk. Archived from the original on 25 June 2009 . Retrieved 1 August 2009. In July 2019, in an advert for Meerkat Meals and Meerkat Movies, Aleksandr and Sergei are in San Francisco where they reunite with Oleg, who along with his friend Ayana, travelled from Africa to look for them after several bulldozers destroyed their home.

Meerkat Limited Edition Star Wars Obi-wan Kenobi Compare The Meerkat Limited Edition

Patterson, Anthony; Khogeer, Yusra; Hodgeson, Julia (2013). "How to create an influential anthropomorphic mascot: Literary musings on marketing, make-believe, and meerkats". Journal of Marketing Management. 29 (1–2): 69–85. doi: 10.1080/0267257X.2012.759992. S2CID 144548527 . Retrieved 1 March 2022. In addition to the seven main characters, there have been limited releases of the school teacher Maiya in a spy outfit, and baby Oleg in a safari outfit. [22] [23]

Since the launch of Meerkat Movies, only Aleksandr and Sergei regularly appeared in the main television advertisements, though the Meerkovo characters continued to feature in the Coronation Street sponsorship bumpers after 2018. [ citation needed] Campbell, Tina (25 December 2014). "Compare The Meerkat: And the character leaving the ad series is..." Metro . Retrieved 13 July 2023. In 2010, Compare the Meerkat began expanding on Aleksandr Orlov with the Orlov Family Trilogy, which gave a origin story for Compare The Meerkat and the man behind it. A Book, known as 'A Simples Life' was released alongside the campaign.. [1] [2]

Sergei meerkat toy - Gumtree

In May 2018, Aleksandr and Sergei performed a rendition of Barbra Streisand's " Don't Rain on My Parade", from the film Funny Girl, to promote the Meerkat Movies campaign. Monkey, another popular anthropomorphic animal used in British advertising on products such as PG Tips and ITV Digital since 2001. Compare the Market is a trading name of Compare The Market Limited. Registered in England No. 10636682. Registered Office: Pegasus House, Bakewell Road, Orton Southgate, Peterborough, PE2 6YS. Compare The Market Limited is authorised and regulated by the Financial Conduct Authority for insurance distribution (Firm Reference Number: 778488). Energy and Digital products are not regulated by the FCA. Meerkats Aleksandr and Sergei Join Neighbourhood Watch". Good News Shared. 30 July 2014 . Retrieved 1 November 2019.To celebrate the 40th anniversary of Star Wars in April 2017, another two new meerkat toys were released featuring Aleksandr in a Luke Skywalker outfit, Sergei in an Obi-Wan Kenobi outfit. From the movie Beauty and the Beast meerkats Oleg as the Beast and Ayana as Belle appeared on the shelves. In the Christmas of 2017 and early 2018, an advert featured Oleg in an BB-8 outfit. All toys were not released again after May 2018, although a toy with Oleg in pyjamas was released in September 2020 based on an advert where Oleg and Ayana won’t go to sleep. Ayana first appeared in a Frozen themed advert in late 2016, and was a young meerkat whom Oleg appeared to have befriended in Africa. She speaks with an English accent. This advert featured the first appearance of Oleg in almost two years. [ citation needed] In February 2022 the company withdrew adverts from being shown during news broadcasts following the start of the Russian invasion of Ukraine stating that it had reviewed its media plan and wanted to avoid the adverts appearing near news on the invasion to ensure that the company was being sensitive to the current situation. [12] However, they still air rarely sometimes on news broadcasts, and they still air regularly outside of news broadcasts.