Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan's, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness. Diageo unveiled the new product at the recent IAADFS Duty Free Show of the Americas, where it told travel retail journalists that the introduction of Smirnoff White will be its largest vodka launch in travel retail to date, in line with the Diageo Global Travel team’s wider premiumisation strategy. A global rollout of Smirnoff White in the channel will be supported by numerous high-impact activations.

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Smirnoff Sours Green Apple. Smirnoff No. 21 Red Label vodka flavoured with green apple in a 500-ml, 750-ml, or 1 liter bottle. [2014] Have you noticed the weird alcohol content of 41,3% in this? I don’t know what’s up with that, but the taste was astonishingly smooth. Smirnoff White vodka went down very gently, and it had an almost sweet note to it. The aftertaste was good, too. It just didn’t seem to be just as aromatic as I would have liked it to be. There was something cool about it. And by cool I mean cold.

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In 2004, Smirnoff trialled a new blend of vodka in the UK and Canada called Smirnoff Penka. Marketing and distribution were handled by The Reserve Brands of Diageo plc. As of 2007 [update] Penka is no longer available in the UK. [10] At first, when I was wandering around in the duty-free shop, I was a bit sceptical of Smirnoff White vodka. I had tried Smirnoff Red Label #21 before and thought it was okay but not great. So why would this stuff be any better? Smirnoff, ranked 4th in IWSR’s Real 100 Spirits list, is launching a ‘pioneering’ new vodka variant – Smirnoff White – a super-premium vodka with an ABV of 41.3% that will soon be available exclusively to travellers. The premium bottle will ensure stand-out on shelf and high impact retail theatre will capture the attention and imagination of travellers worldwide.”

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a b Himelstein, Linda (2010). The King of Vodka: The Story of Pyotr Smirnov and the Upheaval of an Empire. HarperCollins. ISBN 978-0-06-085591-8. Smirnov ( Russian: Смирновъ) can be seen as the Russian version of Smirnoff vodka. It is made by the Smirnov Trading House, a company that is part of a joint venture by Russia's Alfa Group and Diageo set up in February 2006. [18] The full title of the Smirnov Trading House is The Trading House of the Heirs of P.A. Smirnov. Smirnoff Sours Berry Lemon. Smirnoff No. 21 Red Label vodka flavoured with berry and lemon in a 500-ml, 750-ml, or 1 liter bottle. The US was undergoing “rapid suburbanisation with the rise of white-collar jobs”, explains Atkinson, and consumers embraced vodka as a clean, modern, sophisticated spirit. Vodka was the American dream in a bottle, and its leading brand had a powerful ally on the silver screen. Smirnoff was there for Sean Connery’s first appearance in Dr. No in 1962 and a string of other Bond movies – and for that critical moment when he needs another vodka Martini “shaken, not shtirred”. Having been born in Russia, Smirnoff has reigned supreme in the US for decades. Now it must face the challenges the future poses.In 2016, Smirnoff introduced two new Smirnoff Ice flavors: Electric Mandarin and Electric Berry. Also in 2016, Smirnoff introduced the new Spiked line, available in Original, Screwdriver, and Hurricane Punch, as well as their Sourced line of fruit juice vodka, available in Ruby Red Grapefruit, Pineapple and Cranberry Apple. For most people, when choosing vodka, what it is made from and where is not as high a consideration as ‘does it make delicious drinks, and are all my friends going to enjoy it?’,” he says, adding that Smirnoff’s Russian heritage is also “not very important”. This was alluded to in Smirnoff’s memorable pop at US president Donald Trump last year when posters appeared with the words: “Made in America. But we’d be happy to talk about our ties to Russia under oath.” Most Smirnoff products have an identifying number that is displayed on the label. Some of these numbers are: The striking, crisp white bottle of Smirnoff White reflects the crystalline formations found in the purest arctic ice and highlights the quality credentials which are the hallmarks of this new vodka,” says Diageo.