It’s also formulated with baicalin – a plant-derived anti-inflammatory antioxidant that helps counteract the ageing effects of the sun’s UV rays. Snow mushroom also helps moisturise and has anti-inflammatory properties so this cream really does harness the best nature has to offer. This clever gel-cream (it contains a gel and a cream that only mix as you apply) aims to correct that slow slide slightly by tightening skin a little.

Bulldog anti ageing moisturiser 100ml - Boots

Designed for mature skin, their age defence moisturiser helps keep dry skin hydrated, while an antioxidant complex of rosemary, echinacea and vitamin E help protect against the ageing process. Once a niche and now a necessity, Bulldog is a brand that’s dragged male grooming into the mainstream.

Though it has a dedicated men’s range, it’s this unisex, scent-free cream that’s best for holding back the years. On top of that, antioxidant White Tea is included to help counteract the effects of solar damage, while glucosamine HCL helps minimise hyperpigmentation.

Bulldog Anti-Ageing Moisturiser 100ml | Mens | Superdrug Bulldog Anti-Ageing Moisturiser 100ml | Mens | Superdrug

Please note, we do not despatch or deliver at weekends or public holidays and are unable to deliver to PO Boxes. You can’t completely halt the appearance of fine lines, wrinkles or ages spots, of course, but with the right anti-ageing products you can at least slow the progress.

Bulldog is renowned for providing affordable, straightforward, efficacious skincare with an ethical emphasis (the products are vegan-friendly, cruelty-free, free of synthetic fragrances and artificial colours and the brand strives to reduce its impact on the environment). At Bulldog, we believe in making quality products for men that unlock the true potential of natural origin ingredients. One of the stars of Japanese skincare brand Shiseido’s total age defence range for men, this high-performance anti-ager aims to tackle the five main issues skin faces as we age – namely wrinkles, sagging, dullness, unevenness and lost firmness. As a bonus it has Clarins’s anti-pollution complex to help guard against the damaging effects of pollution. You might have already experienced a couple of fine lines around the eyes and laugh lines when you hit your 30s.

BULLDOG - Skincare for Men | Original Moisturiser | Face BULLDOG - Skincare for Men | Original Moisturiser | Face

Suitable for all skin types, the anti-age max LS lotion (previously known as max LS power v lifting lotion) is the most lightweight of all the anti-agers here, sinks into the skin in an instant, leaves no shine and features a raft of anti-ageing ingredients to support collagen production, improve elasticity, boost skin’s cellular energy and minimise fine lines. With a plethora of different products all promising eternal youth and more, it’s hard to know what to use and when to use it.If you’ve the cash to splash, though, Dr Dennis Gross’ cult anti-ageing cream is one of the sounder investments.