We are genuinely impressed with the Match My Makeup team, from how they continuously explore ways to enhance their matching service to celebrating the wins with us as a business.

it is definitely a great lightweight matte foundation which will work for different skin types since it isnt drying. Whilst providing a smooth and even complexion, the ultra-liquid texture is extremely high performing and longlasting. We love working with the team as they help us report on the most requested colours, which immensely improves our product development process. The implementation of Match My Makeup’s tool has been one of the attributing factors to our almost double the industry-standard conversion rate for foundation purchases. Thanks to its high coverage, it visibly makes skin impurities disappear and is water, sweat and transfer-proof.The HD Liquid Coverage Foundation offers a high but natural-looking coverage, while feeling extremely lightweight, just like a second skin. The formula is now even cleaner, free of microplastic particles and enriched with skin-perfecting niacinamide. With buildable medium to high coverage, it makes small skin impurities and redness disappear and feels as light as a feather on the skin. If you're looking to purchase a new foundation, use our matching tool to match your existing foundation shade or allow us to help you find your correct shade by answering an online questionnaire, and our tool will match your current shade to any brand.

The HD Liquid Coverage Foundation continues to impress with its weightless, liquid texture that feels ultra-light on the skin with a second skin-effect and gives the complexion a velvety-matte, perfected and natural finish for up to 24 hours. I was pleasantly surprised to like this foundation as much as I do as I prefer light, natural coverage (BB cream-esque). Instead, hyaluronic acid and watermelon seed oil provide a real boost of moisture and care for the skin.