When it comes to clout goggles, you’re in one of three camps:You love them, you hate them, or you have no idea what they are.

This can manifest in a few different ways: money, Instagram/Twitter/Tumblr followers, actual fame, some combination of all of the above. GQ may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. In a short amount of time, Clout Goggles have become shorthand for a style favored by fame-hungry rappers and Internet-based ‘creative’ types chasing followers,” Jake Woolf wrote in GQ. In an age where sincerity and vulnerability are considered lame, wearing something with meme status is like wearing your aloofness and cynicism on your sleeve—or, in the case of clout goggles, perched on top of your nose bridge—while simultaneously demonstrating your mastery of internet humor.Did God remove one of Adam’s ribs while he slumbered, and then lovingly shape that rib into a suitable clout fit for him to cherish for all eternity? Here’s a brief history of who’s wearing them now, who wore them 25 years ago, and who wore them more than half a century ago. Officially, prior to the style’s mainstream co-option, they were known as the Archive 1993/Series 6558 by Christian Roth, the luxury eyewear company behind Cobain’s pair. While meme status may boost the product’s notoriety, it also dooms it to an equally short lifecycle. After 15 years in the fashion industry, this Philadelphia native ditched her corporate career to focus on writing full time.

The irony is that when you actually do have it, you don’t need to say so – everyone already knows it. obscures anything that might even begin to resemble sincerity behind a thin veil of sarcasm, rarely is the word “clout” used in total earnestness.From award-winning writing and photography to binge-ready videos to electric live events, GQ meets millions of modern men where they live, creating the moments that create conversations. But we can’t give all the credit to Kurt, because there’s someone who was rocking “clout goggles” before he was even born – actress and style icon Audrey Hepburn. Long after Audrey, a decade after Kurt, and ten years before rappers co-opted the trend, there was one other famous fellow who sported the look: Johnny Depp, as Willy Wonka in 2005’s Charlie and the Chocolate Factory. Sometimes, when you find a shape of a shoe, or a bag, or a hat, or a pair of sunglasses that you love, you stick with it, even when it’s not on-trend.

Instead of following what everyone else is doing, you might want to try to become more of a trend setter. It’s just a matter of time before those loyal Kurt fans and ‘90s grunge lovers will start sporting them again.

In the past, they were popularly known as Kurt Cobain shades due to the late musician’s penchant for them. The moment Skepta posted a photograph of himself suited up in Craig Green’s collaboration with Moncler, the designers’ collaboration was sentenced to infamy alongside the “Man's Not Hot” meme.