The sweetness comes from propolis – the sticky brown resin deposited near the entrances of beehives. We’re all in favour of giving the humble toothpaste tube a style makeover, but not if it compromises practicality. Aspects like long-term stain removal and plaque reduction were harder to prove, but our testing sessions – which took place over several weeks – provided more than enough time to evaluate claims relating to these issues. The whitening replacement toothbrush heads can only be used with the Colgate Link Aluminium handle and have advanced head technology with stain removing cups that help to reduce surface stains on your teeth whilst giving you a whiter smile from the very first brushing.

We loved Colgate’s decision to offer a nod to old-school toothpastes by creating a toothpaste with dual stripes built into the paste – in this case, pale orange and white stripes. It’s a love/hate toothpaste – when sniffing it for the first time, a fellow tester commented “why do I want to taste like a naan bread? It’s a great option if you’re looking to incorporate whitening power into a toothpaste which is also a brilliant all-rounder – the paste, which is described as containing farm-grown mint (although we’re not sure where else mint would be grown) left our mouths feeling wonderfully fresh, and the consistency was spot-on – thick enough for it to feel as though it was sloughing away stains, but easy to rinse away after brushing.Colgate Gum Invigorate Revitalise Toothpaste contains minerals and ginseng extract to help invigorate your gums for firmly protected teeth, day after day. We also loved the hit of natural mint – unlike with many toothpastes, it lacked the sickly sweet mintiness which appears to be increasingly common, and which is almost certainly down to Luvbiotics greater reliance on xylitol as a natural sweetener. Children can use the same toothpaste as their parents, although kids aged three and under should just use a pea-sized blob.

Then again, perhaps we should be wondering why we’ve become so accustomed to dazzlingly white toothpastes, and should be questioning which ingredients are used to create this effect. The Deep Clean replacement toothbrush heads, which can only be used with the Colgate Link Aluminium handle and have advanced head technology with floss-tip bristles that reach 4X* deeper to gently clean between teeth and along the gumline for a healthy smile.

With its metallic letters and sleek tapered tube, it also provides a designer-inspired upgrade for your bathroom cabinet. It's advanced head technology with floss-tip bristles that reach 4X* deeper to gently clean between teeth and along the gumline for a healthy smile.

This toothpaste is thicker than most formulas – a thick transparent gel which was slightly minty but surprisingly sweet. There’s only a hint of mintiness to this toothpaste, which relies on the approach we’re increasingly seeing in skincare – that it’s important to protect the biome, which is the flora and fauna which thrives not just on our skin, but in our mouths. If you’re prone to sensitivity, look for whitening toothpastes which use naturally-derived silicas or hydrated silica to provide the abrasion, rather than overly granulated formulas. We were initially concerned about the mention of the light foam used to calm sensitivity, but the foam was minimal, which came as a relief – nobody likes the frothing-at-the-mouth look, after all. That said, it’s a great option for brushers keen to avoid an overdose of mint, although it’s an acquired taste – or smell, to be more precise, given the blast of coriander we were treated to when squirting the paste onto our brush.

It's advanced head technology with stain removing cups help to reduce surface stains on your teeth, giving you a whiter smile from the very first brushing. The NHS’s official advice states that adults should use a toothpaste which contains at least 1,350 parts per million (ppm) fluoride. It’s incredibly minty – something we didn’t expect, given our previously mentioned issues with gum irritation when using ultra-minty toothpastes – but surprisingly, our gums weren’t irritated at all, and the paste’s almost granular-consistency did a fantastic job of deep cleaning our teeth. Colgate Link Whitening Replaceable Head Toothbrush has been beautifully designed with a premium aluminium handle that you can use and reuse for as long as you like. Quantifying the claims about whitening is hard to prove when so many pastes offer whitening power, but we certainly felt this did a fantastic job of lightening certain stains (we’re avid tea drinkers, and these are the stains we’re most likely to suffer from).

These include green tea, used for its deodorising action and extra fluoride to prevent dental cavities. Colgate Link Deep Clean Replaceable Head Toothbrush has been beautifully designed with a premium aluminium handle that you can use and reuse for as long as you like.The 95 per cent-natural formula keeps teeth clean while helping the mouth achieve optimal bacterial balance, rather than relying on chemicals to blast baddies (and goodies) into oblivion.