After testing them in our laboratories, we collaborated with various external institutions to substantiate the results further.

The brand sources its ingredients from sustainable sources and uses traditional Ayurvedic methods to create its products. Lever Ayush is known for reintroducing the secrets of the ancient Ayurveda to the Indian mainstream market. Dabur Red Ayurvedic Toothpaste is a combination of 11 ingredients which are described in Ayurveda for their effectiveness against various oral problems. They are made from natural ingredients and are free from harmful chemicals, making them safe for use.Biotique is an Ayurvedic brand that was founded on the principles of using natural ingredients and traditional methods to create effective and safe beauty and skincare products. The brand’s formulations are free of Fluoride and Triclosan, and it contains the natural goodness of over 18 Ayurvedic herbs and barks. With primary constituent Eugenol (70-90%), it has antibacterial properties that fight toothache and work as an anti-caries agent. With increasing awareness on the harmful effects of Sulfates our body, the demand for SLS Free toothpaste products have reached an all-time high!

The delightful essence leaves your breath fresher and invigorated, while natural whitening agents contribute to a dazzling, confident smile. Baba Ramdev backed Patanjali has taken Indian Ayurveda to greater heights, and Patanjali’s Dant Kanti range of toothpaste proves the same. This product is formulated with the goodness of clove oil, which is a natural anti-cavity and anti-bacterial agent.Some of the popular variants include Colgate Total, Active Salt, Colgate Max infused with cooling crystals, Colgate fresh, herbal, and Colgate Sensitive for sensitive teeth. MNCs such as CPIL and HUL lost their market shares to domestic players in the market, which also led to the introduction of the Ved Shakti Portfolio (CPIL) to recover the lost shares.

It has introduced a special toothpaste for young children, who have the habit of swallowing paste while brushing. This has earned Dabur products respect of the scientific community and unshakeable trust of its consumers. There is no difference in the way you use a Sodium Lauryl Sulfate-free toothpaste compared to a regular one.

We kept a few specific criteria in mind, the most basic ones being tooth sensitivity, value for money and taste. With gold-standard reinforcements like Colgate, Pepsodent, and Sensodyne at our side, we shall leave no tooth unturned in our pursuit of oral excellence. It’s formulated to provide relief from tooth sensitivity, which can be caused by factors such as hot or cold temperatures, acidic foods, and brushing too hard. Their formulation includes natural ingredients such as mint and tea tree oil to freshen your breath and promote healthy gums.