Freshly baked and festival-ready our Primark X Greggs range has something for all tastebuds this summer. In 2019 provocateur presenter Piers Morgan tore into the company for the launch of its vegan sausage roll, which he described as ‘woke’.

Greggs: Every look from this year’s weirdest Primark and Greggs: Every look from this year’s weirdest

The exclusive range, which is the latest in a long line of iconic collaborations for Primark, comes off the back of the recent Netflix Stranger Things collaboration which saw the exclusive Hellfire Club t-shirt sell out in days. We’ll only contact you when we feel the time is right - whilst guaranteeing you’ll always be up to speed on our delicious launches and offers. From previous client projects at ICON Printing, we know that brands with a playful tone of voice can cause a bit of a stir with logo-centric design, recognisable colour schemes and some savvy marketing to transform what is essentially very simple clothing items. For novelty merchandise to be successful, the brand must toe the line between self-awareness and confidence in the brand’s identity. Take your pick from logo tees, sweatshirts and hoodies and wear your love of the tasty treat purveyors with pride.For Poile, “these are items that are made to be photographed and posted on social media – a bit like wearing a meme”. This time, the bakery and clothing chains have come together to create a festival fashion range, complete with bucket hats, sliders, hoodies, t-shirts, and Croc-inspired clog sandals. Hold on to your Steak Bakes, because Greggs and Primark are reuniting once again for a Christmas collection. Ahead of the full launch on August 5, The Sun decided to see what the fuss was about and take the eye-catching merch to the masses. Taking such an approach also enables both brands to capitalize on the ‘hype’ of being limited and to benefit from the halo effect of exclusivity previously reserved for achingly cool brands like Supreme.

Greggs and Primark second collection Tasty festival fits: See the Greggs and Primark second collection

But it turned out to be a stroke of marketing genius that got people talking and paved the way for Greggs to announce its clothing range with high street giant Primark. Of course, these clothing lines may only be a bit of fun for brands, but they serve a function too by tapping into shared emotional space that they, fundamentally, have a right to occupy. It’s seen as an unpretentious and affordable brand,” says Poile, “and people want to align themselves with that everyday quality.The 130-seater café, which opened this weekend, offers a menu of the bakery’s most popular items, such as its sausage rolls, bakes, pizza and sweet treats. The first range of the Greggs and Primark partnership sold out almost instantly - and the second is bigger and better than before.

Greggs and Primark range First look: All 11 items from the Greggs and Primark range

Located in Dean Street in Soho, London, from 17 to 18 February, the pop-up will offer fashionistas the chance to get their hands on some of the new collection before the rest of the nation by picking up to two pieces for free. We’re serving classic combos like our deliciously fresh white cropped hoodie and jogger short co-ord and matching tee and shorts sets ready and raring for any front row.From Panera’s ‘soup’ swimsuits and SunnyD’s bold bobble hats, to the release of Oscar Mayer’s revamped ‘Hotdogger’ uniforms to the public [which BrandOpus worked on], the ‘merchi-fication’ of brands is one of the more humorous marketing trends to evolve in the last few years. Now, an expert has revealed the reason why the Greggs and Primark collaboration has been such a hit.