Obviously being a FALD LED LCD TV there is no ultra-slim screen design, but at the same time you don't watch the TV from the side, so the extra girth shouldn't be an issue here. The internet connection offers up plentiful access to free and paid-for content via apps, whenever you want it. It’s worth adjusting the brightness slider in the picture settings until you strike the right balance.

Hisense 50E7HQTUK, 50 inch, QLED, 4K Ultra HD HDR, Smart TV Hisense 50E7HQTUK, 50 inch, QLED, 4K Ultra HD HDR, Smart TV

While you're not getting true 10-bit HDR here, Hisense's 8-bit+FRC solution still looks a good sight better than regular SDR. Any good work this TV musters is completely overwhelmed and undermined by a contrast performance so poor that dark or even mid-bright scenes never look remotely convincing. The smart TV system is intuitive and fast with a decent selection of apps as well as Freeview Play and all the UK catch-up services.

In a well-lit room, HDR content once again looks accurate with stunning colours and nice dynamic range on offer. You might wish for a little more fun while watching big action movies, but you’ll be thanking your lucky stars every time you opt for more character driven dramas. Clear Motion has its own slot on the menu and adds in flicker to improve motion, however at 25/50hz it is just too much for long viewing sessions. The former is a one-stop portal for free video content, though from what we could tell it was only YouTube videos clips repackaged together, rather than the more substantial free TV streaming services found in Samsung TV Plus or Rakuten TV. AppNexus sets the anj cookie that contains data stating whether a cookie ID is synced with partners.

Hisense UK Support - Hisense UK

Ideally, you should be sat almost directly on to the U7QF to get the best image quality on offer from this TV.Any shot that isn’t pretty much blazingly bright ends up having its depth flattened, its colours shifted and its contrast hammered by the cloying greyness that hangs over everything. As you can see in the greyscale results, we were able to get reference levels of accuracy and have gamma tracking perfectly to BT. We found the HDR performance was again a struggle for the A7G given its lack of brightness, but we found gaming on the set to be a decent experience with no major issues with motion in the games mode.