Adrian Troy, AG Barr Head of Marketing, said: “We know that Irn-Bru Xtra is a total knockout but we wanted to give Bru fans an Xtra treat this summer with two new phenomenal flavours. For this reason, we strongly recommend that you always read the actual product label carefully before using or consuming any product. The Sun", "Sun", "Sun Online" are registered trademarks or trade names of News Group Newspapers Limited. Darren Shirley, an analyst at house brokerage Shore Capital, said: “The deal further underpins the strategic rationale for the December 2022 Boost acquisition, in our view, and provides additional security to the group’s enhanced medium-long-term margin targets.

It almost has an energy drink vibe to it and I really liked it, it's a bit more tangy that the OG stuff. We’re bringing a whole new flavour sensation to the market and these new Irn-Bru summer limited edition flavours really do need to be tried to be believed. We told how the drinks giant asked punters to pick their favourite by voting on the Irn Bru Facebook page. Renowned within the industry as a quality title, its knowledgeable and consistent independent editorial ensures it is a magazine that retailers can trust and rely on regardless of market conditions.The fizzy juice giant launched their limited edition Tropical and Ice Cream flavoured edition Irn-Bru Xtra option as a new treat for the summertime. The two new flavours of the summer will then go into production at AG Barr’s state-of-the-art factory in Cumbernauld.

Adrian Troy, marketing director at Barr Soft Drinks, said: “We know that summer is a key period for soft drinks and new flavours are driving growth in carbonates. The cans are a summery riff on their Irn-Bru Xtra sugar free range which will offer fans of the beloved Scottish ginger a new treat to experiment with. Irn-Bru Xtra delivers a 12% increase in sales value over the summer months and is currently outperforming the low calorie carbonate market [ Kantar]. Launched in 1901 in Scotland, IRN-BRU is a carbonated soft drink made to an original secret recipe, which contains 32 flavours. The drink was launched with a cheeky social media post poking fun at Scotland’s notoriously fleeting summer.

For fans of the binned beverage, this new version of Irn-Bru could be what you need to get your fix until the end of summer. We’ll be reaching 94% of 16-24s at least 45 times throughout the campaign with outdoorposters, influencer activity and social media content, so we know that they’ll be in even higher demand.