Prime Hydration KSI Flavour Limited Edition

Product Information

Now adding to the immense demand, KSI has announced a rare, limited edition flavor set to launch exclusively in the UK. On July 9, 2023, Senator Chuck Schumer urged the US Food and Drug Administration to investigate Prime due to its high caffeine content, and that it uses unclear marketing that targets young people which leads to their parents purchasing a "cauldron of caffeine" for them.

As previously shown during a tour of Australia, we know this design features a black base with green and yellow accents, along with KSI’s name at the top of every label. In June 2021, he took on Floyd Mayweather in the boxing ring, going into the match with a record that consisted only of a loss to KSI. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform.In New Zealand, it is illegal to sell the Prime Energy drink as it contains 579mg of caffeine per litre, which is above the legal limit of 320mg.

The Danish Veterinary and Food Administration announced that it advised five retailers to pull the parallel imported product. We hit a few really important things that are a staple marketing ploy of this generation," Paul said. The Prime brand By Logan Paul x KSI was developed to fill the void where great taste meets function. In July 2022, Premier League club Arsenal announced a joint marketing agreement with the company, with Prime becoming the official sports drink supplier for the club. Combined, these two men wield influence over nearly 100 million followers – more than the population of Vietnam.This decision came after many complaints of the high volume of caffeine in the product, which exceeds the maximum allowed in Canada. A Financial Times article conveyed a London teacher's account of how children who only possessed used Prime bottles, filled with water, were "catapulted to higher status among their peers". The upcoming PRIME Lemonade flavor is coming in Hydration and Hydration+ Stick releases, boasting distinct bright and bold yellow packaging.

Prime Hydration produces a variety of energy drinks, sports drinks, and drink mixes containing varying levels of caffeine, electrolytes, and added micronutrients. Across South Africa, schools have begun banning the drink due to health concerns over the high caffeine content. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. School Governing Bodies (SGB) lawfully have the power to determine what pupils are allowed to bring into schools.

Paul and KSI have promoted their drinks venture as "what happens when rivals come together as brothers and business partners". From blockbuster Super Bowl commercials to landmark sponsorship deals with the likes of Arsenal and the UFC, the drink range from internet celebs KSI and Logan Paul is selling mass amounts around the globe. Prime is a sports drink promoted as "naturally flavoured beverages with 10% coconut water, BCAAs, antioxidants and electrolytes" and they come in a number of different flavours. It is created and marketed by Prime Hydration, a company founded by YouTubers Logan Paul and JJ Olatunji (known as KSI).

We are continuing to come out with exclusive, one-off, limited edition bottles,” Logan said, teasing KSI’s new flavor. The manufacturers state that this version of the product contains no added sugar, is caffeine-free, and has around 20 calories per bottle. Sky News reported that the release of the drink sparked "chaotic scenes" at Asda [4] and Aldi supermarkets in the United Kingdom. Prime energy drinks have generated controversy due to their marketing campaign, which has been criticized for targeting children and adolescents, in conjunction with their high concentration of caffeine. Paul first hit the headlines in early 2018 due to the backlash he attracted after posting a video online which appeared to show the body of a suicide victim.

On January 4, 2022, YouTubers Logan Paul and KSI [13]—with collectively more than 40 million YouTube subscribers and millions of followers on other platforms [14] [15]—announced on a live Instagram feed that they had founded a new drinks company known as Prime Hydration.