Milka Caramel Chocolate Bar, 100g

Product Information

which is now Mondelēz International, was responsible for everything else — and this included the Milka brand (via Food Industry).

By the 1960s the Milka script logo and its lilac packaging was trademarked, quickly becoming Germany’s number one chocolate. Almost half a century later, the brand still seems to stand by it, creating movies that melt hearts like chocolate bars under the sun. According to Science Direct, "Milk powder, as a commercial product, can be traced to as early as 1868.

They succeeded in taking something as tasty as chocolate and by partnering it with the Dreamoc made it even tastier. This boat was dubbed the “Muhboot” (pronounced Moo-boat), [9] a pun on "U-Boot" (German for submarine).

In 2015, Milka used a lilac-colored boat with Lila the mascot on it to tour the rivers of Germany and Austria during the summer. According Famous Campaigns, as part of a marketing campaign, Milka sold chocolate bars with one square missing. With hundreds of chocolate brands competing for consumer’s cash, it was crucial for them to create a very real schism between their brand and that of their competitors. However, products may be improved or updated which could result in changes to the product information, ingredients, nutritional content and allergy advice.Experience marketing, is proven to be one of the most effective ways to influence the decision making process of the consumer. If you have concerns about the creative aspect of your marketing message, rest assured Realfiction has it covered.