Save the Children executive director of marketing, fundraising and communications, Tanya Steele, said: 'We are delighted to be a part of this year's Christmas campaign for Sainsbury's and so grateful for the spotlight that it places on the issue of child literacy in the UK. Cat cushions and cat hand puppets are fun, cats with dangly legs and cats with pointy ears - there'll be a cat for everyone, big and small! While other adverts from Harvey Nichols, who encouraged people not pull 'Gift Face' this year for unwanted presents, while Waitrose and Asda went for 'feel-good' adverts. Welcome to The Tiger Who Came To Tea, Mog and Friends: the new online home for all of Judith Kerr’s wonderful creations.

The White Witch, X-Men's Storm, Pennywise and The Mask: As stars get into the Halloween spirit - can YOU guess who's behind the costume? JLS fans go wild as boyband announces new tour dates for summer 2024: 'This just gave me goosebumps! Diddy transforms into Batman as he arrives at Halloween party in a Batmobile whileChloe Bailey channels Mrs.Thanks to the support of everyone involved in this campaign, we will be able to give more UK children - particularly those children from the poorest families - the essential early language skills they need to succeed in life. Another woman felt mixed emotions with the advert making her laugh and cry, at the same time, and she admitted: 'I don't even like cats. Mog the Forgetful Cat was written by Judith Kerr and has been a favourite among Children and grown-ups for years. They help us to know which pages are the most and least popular and see how visitors move around the site.

These beloved classic tales by children’s author Judith Kerr follow the hapless adventures of Mog, the Thomas’ family’s very forgetful cat. My daughter was in night nappies when she started going to school and I WON'T apologise for it - no one.Established in 1981, Aurora World is a global leader in plush toys and high-quality gift products, and a respected leader in the character and content industry. Mog was resurrected by the supermarket after being killed off in 2002 - when the stripy feline died of old age in the 16th title, Goodbye, Mog. Sainsbury's has revealed the much-loved children's book character Mog as the star of its Christmas campaign set to up the stakes in the battle for hearts - and spending. Kerr, who was awarded an OBE in 2012 for services to children's literature and holocaust education, said: 'I have enjoyed illustrating Mog again after so many years and am thrilled that this special Christmas story will help raise funds for Save the Children and the important work they do for children's literacy. Join Mog as she eventually triumphs through all kinds of mishaps and misfortunes – delighting little listeners along the way.

Mark Given, director of planning and propositions at Sainsbury's, said: 'This year, we're proud to be working with renowned children's author Judith Kerr to create a magical new Mog story to be enjoyed by parents and children and to support the important cause of helping Save the Children to improve child literacy in the UK. Twitter was abuzz with many enjoying the advert and one poster wrote the ad was the 'winner' out of this year's Christmas offerings. We use cookies to personalise content and ads, to provide social media features and to analyse our traffic.

Heidi Klum reveals behind-the-scenes look of THAT Peacock Halloween costume (which took SIX HOURS to complete! The advert has been declared as the winner of the Christmas advert 'comfortably beating' John Lewis and is 'the best Christmas advert every' according to Twitter. Emilia Clarke reveals what her true fears were after suffering a brain haemorrhage: 'I wasn't afraid of dying. HarperCollins Children’s Books is thrilled to be celebrating the centenary of Judith Kerr in 2023 with a year-long programme of events and activities and we’d love for you to join us!