POPPETS MIX UP POUCH 120G (Pack of 9)

Product Information

The rebrand was managed with sustainability in mind, enabling a plastic reduction of more than ten per cent. You are advised to always read the product label for ingredients, nutrition, dietary claims and allergens. We have found Valeo to be responsive, innovative and trusted partners, allowing us to bring high quality, good value confections to Canadian consumers. We believe we’ve curated a brand and product offering that is modern and on trend, offers a broad appeal of flavour and is also a much-loved classic that holds universal family appeal.

Poppets Mix-Ups Pouch 120g | Wholesale Sweets

Alice Thorpe, senior brand manager at Valeo Snack Foods, said: “Our relaunch celebrates Fox’s rich heritage while also introducing the brand to a new generation.Whilst every effort has been taken to ensure the accuracy of the product information provided, products and their ingredients may change. As the leading UK and International independent manufacturer of sugar confectionery and supplier of private label products, we're proud of our Valeo name and to be part of the Valeo Foods Group. The firm claims that it offers a range of family favourites for an element of surprise, but with none of the polarising flavours you might find in other, similar offerings on the market. The Poppets range is also set to expand, giving consumers new and exciting ways to get that little chocolate hit.

Poppets Mix-Ups Pouch - 3.88oz (110g) | Poppin Candy Poppets Mix-Ups Pouch - 3.88oz (110g) | Poppin Candy

With 91% brand recognition, Fox’s deserves its iconic reputation and this investment is about bringing it front of mind for today. The packaging redesign has enabled an 89% plastic reduction, part of Valeo’s ongoing programme of sustainability improvements.Susan Anderson, brand manager at Valeo Snack Foods, added: “We’re thrilled to reveal the new look for these little balls of chocolatey fun. Fox’s Glacier, Poppets and Barratt Liquorice Novelties are all unveiling fresh new looks as part of a major investment by Valeo Snack Foods, which will also see two new products added to the Poppets portfolio, as well as NPD from Fox’s later in the year. We are proud to have found a way consumers can enjoy the traditional taste of Barratt Liquorice Novelties whilst knowing positive steps are being taken to make packaging environmentally friendly and recyclable.

Poppets Pouch Bags 5 Types Pick any Your Favorite Flavours Poppets Pouch Bags 5 Types Pick any Your Favorite Flavours

A new Salted Caramel flavour has widespread appeal as a growing flavour profile, and Poppets Mix Ups feature a selection of flavours in one pack. Meanwhile, Fox’s Glaciers also have a new look with packaging drawing on the brand’s history, re-introducing design elements from its past such as its bright blue hue and the ‘accept no imitations’ strapline.Covered in a creamy milk or dark chocolate shell, Poppets Chewy Toffee, Juicy Raisins and Mint Creams are available in personal packs or sharing bags, so the whole family can join in the fun! It was through giving the product a refresh that we were able to move to a new format and also reduce plastic.

Poppets Mix Ups Pouch (120g) - SoSweet

This timely update ensures that we continue to meet the needs of the modern consumer with a convenient giftable pack that delivers improved value for money. Salted Caramel is expected to have widespread appeal as a growing flavour profile, while Poppets Mix Ups feature Toffee, Salted Caramel, Crunchy Maltballs and Chocolate Balls in one pack. Russell Tanner, marketing director at Valeo Snack Foods, said: “Barratt Liquorice Novelties is a truly classic brand which has been loved by the nation for many years. This campaign celebrates the joy of taking a satisfyingly long lasting moment to yourself during the hustle and bustle of daily life, and savouring a Fox’s sweet as an enjoyable pick me up. Valeo is set to invest seven figures in Fox’s this year with an integrated through the line campaign, ‘Satisfyingly Long Lasting’.We keep years of heritage, traditional manufacturing and big flavours at the heart of our business, working around the clock to create the future of confectionery. New to packs is the addition of ‘100 Years of Taking it Slow’, a nod to the brand’s heritage and expertise in creating premium, long lasting sweets.